First Trailer for Beauty and the Beast Sets Record for Most Views in 24 Hours
The first full trailer for Disney's live-action remake of Beauty and the Beast starring Emma Watson is already breaking hearts and records. The studio announced on Monday that the trailer set a new record with 127.6 million views in its first 24 hours alone. Variety reports that the previous two records had been set by the trailers for Fifty Shades Darker with 114 million views and before that, Star Wars: The Force Awakens with 112 million views.
The two-minute trailer (below) heaps on the nostalgia as you're taken into Belle's world as the familiar soundtrack of the 1991 animated classic plays in the background. Watson brings Belle to life as she stumbles upon the enchanted castle and its inhabitants including the Beast, played by Dan Stevens. The clip includes cameos from the rest of the star-studded cast, including a cheery Emma Thompson as Mrs. Potts, Ewan McGregor (who plays Lumière to perfection), Ian McKellen as Cogsworth, Stanley Tucci as Cadenza, and Luke Evans as Gaston.
And yes, we even get a glimpse of Watson twirling around in her iconic golden yellow ball gown with Stevens. Sigh.
This isn't the first time the highly-anticipated film has broken records. In May, the teaser trailer for the film generated 91.8 million views in the first 24 hours— which broke the record of 88 million views for the teaser trailer of Star Wars: The Force Awakens.
Keep heaping on the views by watching the full trailer above, and catch Beauty and the Beast in theaters March 17, 2017.