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The Balm Mad Lash - LEAD
Credit: Courtesy; Time Inc. Digital Studio

With the positive reviews steadily climbing, it's pretty safe to say that TheBalm's Mad Lash Mascara is the beauty world's favorite under-the-radar mascara. Housed inside the cheeky, pulp novel-inspired exterior is a blacker-than-black formula that won't quit in the face of humidity, high water, or an aggressive Soul Cycle class, but isn't water-repellant enough to put up a fight against your favorite face cleanser.

We love how the curved wand is contoured to the shape of your lash line so that no hair gets left behind, and the bristles are evenly spaced to ensure any clumps are removed completely. Thanks to the wax used in the formula, the mascara stays put and won't smudge, but the infusion of olive oil keeps your own natural set hydrated. Since it dries quickly, it's easier to boost length and volume for even the skimpiest lashes. Simply apply a layer, allow it to dry, then add a few more sweeps over the top as needed. Pick up a tube for yourself now for $18 at kohls.com now. The Best Drugstore Mascaras for All Your Lash Needs

Image zoom Sensitive Eyes

Physicians Formula Organic Wear 100% Natural Origin mascara is all-natural right down to its recyclable packaging. That doesn’t, however, mean it skimps on lengthening and plumping, so it’s a no-brainer for sensitive eyes. Courtesy

Image zoom Clump-Resistant

CoverGirl’s Clump Crusher mascara doesn’t just stomp away clumps—it prevents them. Use its curved brush for smooth, defined lashes with every single application. Courtesy

Image zoom Curling

Even if you’re a seasoned veteran with an eyelash curler, sometimes your lashes need an extra curve. Rimmel London Wonderful Lift Me Up mascara will give lashes an extra lift that will have you considering retiring your curler to your bathroom drawer. Courtesy

Image zoom Lash Lengthening

The name says it all: Almay’s Get Up And mascara instantly elongates lashes while nourishing them with a formula that also helps strengthen lashes over time. Courtesy

Image zoom Do-It-All

Give your eyelash curler a rest. Revlon’s Ultimate All-In-One is a highly pigmented, multitasking mascara that lifts, defines, and lengthens lashes in a just a few simple swipes. Courtesy

Image zoom Water-Resistant

Many waterproof mascaras are prone to drying out lashes and causing breakage. The secret behind L’Oréal Paris Voluminous Million Lashes Waterproof mascara is a formula that conditions as it gives you your best lashes yet, through water, rain, tears, or sweat. Courtesy

Image zoom Lower Lashes

The ultra slim brush of NYX’s The Skinny mascara makes it ideal for defining and lengthening the lower lash line, and zoning-in on hard to reach lashes. Courtesy

Image zoom Maximum Volume

Multiply your fringe with Maybelline New York Volum’ Express Falsies Big Eyes mascara. One end of the double-sided brush has a plush bristles specifically for your top lashes, while the skinnier end caters to the lower lash line where tiny hairs can easily be swiped over. Courtesy 1 of 8 Advertisement