Nearly a year ago, Kate Middleton and Prince William took baby Prince George home to their royal quarters all bundled up in an Aden + Anais bird print–covered swaddle. The brand sold out of the wrap everywhere almost immediately (oh, the power of a Prince!), and the under-the-radar brand flew into the international spotlight. Already beloved by royals, the U.S. company is now expanding the lives they touch by creating a new collaboration capsule with the Bono and Bobby Shriver–founded (RED) nonprofit organization, and 10 percent of each item sold is donated to the Global Fund to Fight AIDS. The fund helps ensure that babies around the world can live an HIV-free life.
The (RED) collection includes Aden + Anais's best-selling items—such as swaddles, blankets and bibs—all done up in (very fittingly) red-hued prints, including zig zags, circles, stripes, and stars. "We wanted to achieve a very clean, modern look while keeping the focus on the striking red color synonymous with the charity," says the company's co-founder and CEO Raegan Moya-Jones, an Australian-born mother of four. (Fun fact: This is the first time the brand has used such a bright red!)
"These are items that newborns love, that toddlers continue to enjoy, and that expecting parents find essential for their baby registry,” says Moya-Jones, who noted they're perfect for a prince, too. "It would be great to see Prince George sporting the bright red colors and designs," she adds, "but most importantly supporting this great charity effort."
The collection ranges from $20 for a three pack of snap bibs to $50 for a four-pack of swaddle blankets. See the whole collection at adenandanais.com and find a store near you where they are sold.