Hamptonites, here’s your chance to get in on the magic that is shopping a pop-up store. Mind you though, this isn’t just any ole pop-up with lame cardboard cutout window dressing or a precarious 200-square-foot mobile pod meant to be in business for just two weeks max. No. This one’s in the Hamptons. In a beach house. By cult fashion brand AYR.

AYR beach house - LEAD
Credit: Courtesy of AYR

This summer and through September, you can find the womenswear and denim brand in a 1,000-square-foot pop-up store at 25 Madison Street in Sag Harbor, N.Y., offering a full assortment of denim, linen dresses, silk tops, and swimwear—aka everything you’d need for those long summer weekends. What’s more is a collection of limited issue and exclusive pieces not available on the site, with new products launching weekly. Again, not your regular ol' pop-up.

AYR beach house - embed 1
Credit: Courtesy of AYR

Swing by the AYR Beach House at 25 Madison Street, Sag Harbor, New York, and prepare to shop this summer’s must-haves in one easy place.