Attention, Gym Rats! Designer Mary Katrantzou is Bringing Her Colorful Prints to Adidas
Adidas is quickly becoming the brand to collaborate with. This morning, the company announced via Twitter that they are partnering with London-based designer Mary Katrantzou for a capsule collection of sneakers and apparel, which will make us that much more excited to hit the gym (and the streets, considering the new trend in street chic sneaks) this fall. Come November, the sneakers will be remade in the designer's signature kaleidoscope prints and colors. "Hyper-color designers are on their way - #adidasOriginals by @marykatrantzou drops November 2014 #marykatrantzou," Adidas tweeted.
"This collection is designed around someone who enjoys life and has fun with clothes," Katrantzou tweeted from her own account. "I wanted to add something different to what @adidas have done in the past, it was a great challenge creatively."
This is just the latest in a long line of Adidas collaborations recently announced. Within the past month, the shoe brand spilled that it will be partnering with both Kanye West and Pharrell Williams on collections. And judging by Katrantzou's celebrity following and last week's announcement that her e-commerce website is coming to the United States, we can only anticipate that her sneakers for Adidas are going to be one hot commodity.