One of These Face Masks Sells Every 8 Seconds in Korea
An angel may not get its wings every 8 seconds, but you can rest assured that in that time frame, someone in South Korea has probably picked up one of Ariul's 7 Days Sheet Masks. In recent years, the Korean skincare category has gained somewhat of a cult following for generally creating products that are equal parts effective and user-friendly. Next to BB and CC creams, sheet masks were a go-to option to quickly fix just about every skin issue out there, and now, Ariul's wildly popular sachets have just landed stateside. "They're so popular because they are gently formulated and affordable, with many different kinds for each skin type and concern," says Alicia Yoon, founder of Korean beauty retailer Peach & Lily.
Just as the moniker suggests, the line contains 7 different sheet masks, each steeped in a potent formula to target just about every complexion issue out there. We're especially big fans of the bamboo water-infused version, which acts as a tall drink of water in the midst of the drying winter weather. "I think in Korea to really make it to the top in terms of skincare—like these consistently have as one of the bestselling sheet masks—they just need to work really well, and Ariul's masks deliver results in spades," Yoon adds. "They don't irritate, they're fun, the benefits are clear, and you can stock up on them without breaking the bank." Even better, they'll only take 20 minutes out of your day, so depending on whose HBO Go account you're using, your complexion will be in check by the end of that Sex and the City rerun. Shop the masks individually for $3 each, or pick up the entire set of 7 for $20 right now at peachandlily.com.