Sheryl George
Feb 25, 2016 @ 5:15 pm

Ever flip through a magazine, see a model, and feel like you’d die to know the exact lipstick she’s wearing? Or maybe you spotted a scarf in a store that looks so good against your skin that you thought it would also make an awesome lip color? If you ever wished you had an app (or a genie) to find that hue, your wish is now granted.

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Meet Flawless, the genius new beauty app that allows you to find a lipstick in nearly any shade… or, if it doesn't already exist, lets you to create your own custom color. Creator Chris Merkle developed the app when his ex-girlfriend couldn’t find a specific hue she was looking for. So how does it work? First, you snap a picture of a color you like (whether you spy it on a pomegranate or a sofa) and the app analyzes the shade and matches it to the thousands of options in its database. While you can’t buy the lipstick directly off the app, it’ll give you a variety of choices from numerous brands and at a range of price points. If you choose to go the custom route, you can create an original blend which will be delivered within seven to ten days. Whether your favorite formula was discontinued or you want to create a unique color for your bridesmaids to wear at your wedding, this app will help you nail your perfect match.

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