Alice + Olivia's New Label Is Going to Be a Hit With Casual, Cool Fashion Girls

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We've been fans of Alice + Olivia's quirky, stylish designs for years. I mean, where else can you get a chic paisley suit or a knockout, rainbow dress that honors the Beatles? Now, we can count on the brand for all of our casual needs, too, because today Alice + Olivia just launched AO.LA. It's a laid-back sister brand that's produced in Los Angeles, and we can already imagine all of the cool California girls freaking out over it.

On the AO.LA lineup you'll find a host of denim pants decked out with the retro vibes that we always turn to Alice + Olivia for. Think bleached bell bottoms and jeans embroidered with flowers that are effortlessly glam. You could even have your jeans customized by a tattoo artist or an illustrator at an Alice + Olivia store. The new AO.LA brand isn't only focused on making jeans feel special. You can complete your look with rocker, chic T-shirts and standout outerwear pieces that are equally as cool.

VIDEO: Have You Seen the Alice + Olivia Nail Polish Collab with Nails Inc.?

Get your hands on the new AO.LA pieces at Alice + Olivia, Neiman Marcus, and Bergdorf Goodman stores. And shop our favorite styles below.

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Fabulous High-Rise Baby Boot Ankle Jeans

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$285 SHOP IT Opens a new window

Add a pair of cropped flares to your closet to make your casual outfits look a bit more fashion-forward

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Lupe Long Patchwork Jacquard Kimono

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$440 SHOP IT Opens a new window

Step up your outerwear game with a colorful kimono that's designed to rack up compliments.

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Shira Roll-Sleeve Graphic Tee

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$135 SHOP IT Opens a new window

Honor the late David Bowie with a stylish tee that's undeniably cool.

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Avril Hooded Combo Sweatshirt Leather Jacket

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$995 SHOP IT Opens a new window

Give your usual leather jacket a makeover with an option that mixes in soft knit fabrics.

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Amazing High-Rise Ankle Girlfriend Jeans

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$395 SHOP IT Opens a new window

Add a feminine twist to laid-back jeans with romantic embroidery.

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Alice + Olivia's New Label Is Going to Be a Hit With Casual, Cool Fashion Girls