Euphoria Star Alexa Demie's First Beauty Gig Is With MAC Cosmetics
She launched a collection of eye makeup with the iconic beauty brand.
From rhinestone cat-eyes, cloud makeup, and glitter teardrops, Euphoria-inspired makeup has infiltrated Fashion Week, red carpets, and of course, your Instagram feed. And while the show's bold aesthetic has inspired many of us to reinvent the way we wear eye makeup, apparently it's coming for the entire industry too.
Since the show premiered, the cast is landing beauty gigs one by one. Becca Cosmetics kicked the year off with naming the show's star Barbie Ferriera as its new spokesperson in January, and today, Alexa Demie is the face of MAC Cosmetics' More Than Meets The Eye collection.
In true Maddy Perez fashion, MAC's launch is focused on bright, bold eye makeup. The products include Dazzleshadow Extreme, a 12-hour metallic eyeshadow that comes in eight shades, and Eye Brows Big Boost Fibre Gel, a smudge-proof brow gel that comes in eight shades. What's more, the brand is re-launching 36 of its classic eyeshadows to make them even more pigmented. Some of the made-over colors include subtle shades like Sandstone (warm taupe) and Samoa Silk (warm nude), plus bright ones such as What's The WiFi? (neon lime green) and Cobalt (bright cobalt blue).
Since Demie wears bold eye makeup looks off-screen, her first beauty gig seems like a perfect fit. But, it's also a full-circle moment for the star, whose mother was a MAC makeup artist while she was growing up.
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"When MAC approached me to be a part of their 'More Than Meets The Eye Campaign,' I was beyond ecstatic and couldn't think of a more iconic brand to collaborate with!," Demie says in an email statement. "In the collection, I fell in love with all of the colorful eye shadows, especially the blues, greens, and pinks that made it so much fun to create beautiful eye looks."
Euphoria season two isn't set to premiere until later this year, but it looks like creative makeup inspired by the show isn't going anywhere in the meantime.
The More Than Meets The Eye collection is available is priced from $17-$23 and is available at Maccosmetics.com. It arrives in stores on March 5.