Alexa Chung New Face of Lacoste Perfume
British it girl Alexa Chung has already made her mark on fashion: Mulberry named a purse after her and she's designed a hotly-anticipated collection for Madewell, due in stores soon. Now the 26-year-old is taking on the beauty world, landing a deal to the be the exclusive face of a new Lacoste perfume, slated for release in January 2011. It's a high-profile gig, made all the more so by the fact that this is the first time Lacoste has ever signed a "celebrity face" to represent the brand. We can't wait to see what the model/tv host/designer will do next.