3 New E-Commerce Sites You Need to Shop ASAP

Smoke x Mirrors
Photo: Courtesy

In a perfect world, we'd be able to take a break from our jobs and... shop! But, as we all well know, certain adult responsibilities (bills, bills, bills) often prohibit us from doing so in person. And although there are plenty of e-commerce sites out there to browse for a midday retail fix, we're always on the lookout for the next cool web shop. Here are three launching this spring that you need to bookmark for your next lunch break:

Pam & Gela

From the founders of Juicy Couture, this Cali brand that specializes in bringing athleisure to the masses will surely expand their reach tenfold with their brand-new site. On it, you'll find P&G's now-signature track pants in perforated leather, french terry, and various silk blends, in addition to specially curated sections with vintage stock. Plus, you're shopping in good company: Jennifer Lawrence, Gwen Stefani, and Emma Roberts are also fans.

Head to pamandgela.com to shop.

Smoke x Mirrors

The eyewear brand that's been embraced by the downtown crowd is branching out with its highly-anticipated web launch, which not only features its handmade frames, but also the visual references that inspire each of its retro designs. "Each pair of sunglasses is really connected to a specific sound and style movement within music," founder David Shabtai told InStyle.com. "If this platform inspires a Top 40-obsessed kid to suddenly connect with a different kind of sound, that's something I’d be really proud of."

Head to smokexmirrors.com to shop.



Arguably the biggest online push of all will come later this summer, when Fendi follows up its European e-commerce launch by opening up its web shop to the U.S. We're waiting with bated breath, and until then, Lindsey Wixson's animated lookbook images should keep us sufficiently entertained.

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