Beauty Skincare Skin Concerns Fine Lines and Wrinkles Shoppers in Their 70s Are “Blown Away” by This Now-$19 Eye Cream That Makes Them Look “Years Younger” It smoothes wrinkles and fine lines. By Kyra Surgent Kyra Surgent Instagram Twitter Kyra Surgent is an Amazon Ecommerce Writer for InStyle. She pitches and writes about the best fashion and beauty deals on Amazon. InStyle's editorial guidelines Published on April 14, 2023 @ 12:00AM Pin Share Tweet Email We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more. Photo: Amazon/ InStyle It’s never too late to change the way you care for your complexion. After years of trying the very best skincare products, I thought I had my daily regimen mastered — that is, until I was introduced to a crucial step, eye cream. And, while the product is a seemingly minor part of my thorough beauty routine, it may just be the most effective. A great eye cream has the power to smooth, brighten, and tighten, which is exactly what my chronic dark circles ordered. That’s why the shopper-loved Neutrogena Rapid Wrinkle Repair Eye Cream is the latest addition to my shopping cart — and at just $19 on Amazon, it’s tough to beat. The product is formulated with a cocktail of all-star skincare ingredients, including retinol to target fine lines, wrinkles, and dullness and hyaluronic acid to increase moisture retention and plump the skin. As a result, the eye cream works to reduce signs of aging, while simultaneously hydrating and rejuvenating the delicate under-eye area. For the best results, gently apply a small amount of product to the skin surrounding the eyes until it’s completely absorbed and continue with the remainder of your routine. Amazon Shop now: $19 (Originally $29); amazon.com With over 12,000 five-star ratings, the eye cream is clearly loved by Amazon shoppers. One 75-year-old customer, who has unsuccessfully tried a number of products to target their under-eye bags, said they were “blown away by the difference” the Neutrogena cream made. They went on to say they look “years younger” since using the product daily. A 70-year-old reviewer agreed, saying the cream is “much better” than pricier alternatives, and it “greatly reduced” fine lines, helping them to look their very “best all day long.” How to Tell the Difference Between Fine Lines and Wrinkles Shoppers of all ages are praising the benefits of the popular cream. A new mom, who has “barely slept," said the product “cleared up [their] stress wrinkles” and worked well for their under-eye bags, too. And, a different reviewer saw “overall improvement” after just “one use,” as their eye area looked “brighter” and “smoother,” and their dark circles were “nearly erased.” The same person went on to say they look “way more rested,” and their eyes look “better than [they] thought they could.” Upgrade your skincare regimen with the Neutrogena Rapid Wrinkle Repair Eye Cream, and be sure to snag it while it’s on sale for $19 at Amazon. Shop More InStyle-Approved Picks This French Serum From a Sarah Jessica Parker-Used Brand Makes Skin “Soft and Smooth,” Per Shoppers Martha Stewart Wore Skin-Tight Leggings With the Summer Version of 2023's Biggest Shoe Trend I Wear a 38DD Bra, and I Finally Found a Strapless Style That’s Actually Supportive and Comfortable