This Unexpected Celeb-Loved Bag Trend Breaks a Major Fashion Rule

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Jodie Turner-Smith
Jodie Turner-Smith. Photo: Gotham/GC Images

Jodie Turner-Smith and Joshua Jackson took a stroll in Soho after apparently going to Cipriani. And while most people walking around the city with a Cipriani to-go bag are likely famous in some way, Turner-Smith's Gucci bag would seal the deal if you weren't certain.

The colorful floral Gucci Ken Scott bag is popular in Hollywood and the fashion It crowd, so much so it's often sold-out or low in stock. It also costs just under $3,000 and is something Miranda Priestly in The Devil Wears Prada would probably roll her eyes at. It's the epitome of "Florals for spring? Groundbreaking."

Priestly didn't take kindly to the suggestion of florals for a spring magazine because it's so expected, and fashion — or at least high-fashion — often aims for shock value. But in the context of the last year that we've all had, a happy, fun, colorful bag that reminds us all of the outdoors feels very unexpected. And now many brands are following in Gucci's footsteps, luckily for thousands less.

Tory Burch has been putting florals on bags for years since the style is a preppy staple. There's the classic Ella tote for $498, the best-selling Monogram tote for $528, and the vine-coated canvas tote for $328, all at Nordstrom.

Influencer-favorite Ganni also has a handful of floral crossbody bags, which basically confirms you'll be seeing the trend all over your feed for weeks to come, and there's even an option for under $150. If you're looking for under $100, there are plenty of options by smaller brands. And if you want to stay in the designer realm, YSL and Chloe both released takes for $1,690.

Basically, this may be the only time florals for spring are groundbreaking. So we all might as well get into the trend while we can, sleeping well knowing Priestly would maybe approve. But just this once.

Get the look:

Gucci Ken Scott 1955 Horsebit-Detailed Floral-Print Leather Shoulder Bag
Shop now:

Tory Burch Ella Quadrant Floral Canvas & Leather Tote
Shop now: $498;

Tory Burch Monogram Floral Embroidered Tote
Shop now: $528;

Tory Burch Floral Vine Coated Canvas Tote
Shop now: $328;

House of Want We Are Chic Vegan Leather Top Handle Crossbody
Shop now: $88;

Kate Spade New York Infinite Spade Flower Crossbody Bag
Shop now:
$139 (Originally $198);

Ganni Exclusive Floral Leather Camera Bag
Shop now: $245;

Ganni Floral Print Tech Fabric Camera Crossbody Bag
Shop now: $135;

The Marc Jacobs Small Traveler Ditsy Floral Canvas Tote
Shop now: $225;

Ted Baker Reemaa Large Floral Tote
Shop now: $99;

Saint Laurent Small Kate Tropical Floral Print Canvas Crossbody Bag
Shop now: $1,690;

Chloé Mini Daria Hearty Floral Print Leather Crossbody Bag
Shop now: $1,690;

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