Every Celebrity Now Owns This Collection by H&M That's Selling Out at Record Speed

Welcome to the new Look of the Day, where we comb through every celebrity outfit from the past 24 hours and feature the single most conversation-worthy ensemble. Love it, leave it, or shop the whole thing below.

By

Tara Gonzalez

Published on March 11, 2021 @ 02:00PM

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Chloe Sevigny. Photo: Jared Siskin/GC Images

The Simone Rocha x H&M collection was one of the most anticipated drops in recent memory. Think Supreme but for high-fashion fan girls everywhere who'd embroider their hoodie with pearls.

It's the type of affordable collab people would normally sleep outside of a store to get their hands on, but you know it's 2021, and that's not necessarily how things work. For the first time in history, H&M's high-fashion collaboration is available exclusively online with the retailer even sending out an augmented reality experience for editors to experience the collection digitally instead of in a traditional fashion show setting. Naturally, we've also all been lusting after the clothing through our screens as every celebrity slowly started to share posts in affordable beaded tulle dresses and pearl hair clips that are selling out at record speed.

Of course Chloë Sevigny, who walked in the Simone Rocha Fall 2019 show and is an avid fan of the brand, made an appearance walking around New York City in a $249 Simone Rocha x H&M dress that thousands were frantically trying to add to their carts at that very moment. While it was one of the first pieces to sell out, certain sizes are trickling back in and out of stock as the day goes on. During a designer collaboration like this, the refresh button is your friend. There are even a couple items like the $299 A-line coat Kaia Gerber wore on her Instagram that has yet to launch.

So while it may seen sparse on the H&M website now, there are actually a couple accessories ranging from shoes to large shopper bags that have been re-stocking every other hour. So just remain calm, stay patient, and keep refreshing the page. If there's anything that's worth the wait, it's this.