Welcome to the new Look of the Day, where we comb through every celebrity outfit from the past 24 hours and feature the single most conversation-worthy ensemble. Love it, leave it, or shop the whole thing below.

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katie holmes

Out of nowhere, seemingly every celebrity starting reaching for the exact same face mask. Jennifer Lopez and Ariana Grande agreed on it, as did Hailey Bieber and Emily Ratajkowski. Kaia Gerber and Bella Hadid were spotted in the masks, and even Heidi Klum and Demi Lovato proved themselves to be fans. So we're not terribly surprised to see Katie Holmes join the ranks this week as the latest wearer of Evolvetogether's breathable, skin-friendly masks.

On a walk out in New York City yesterday, Holmes wore a cozy navy sweater (fall! looks!), straight-leg jeans, a Hunting Season bag, Wesward Leaning sunglasses, Le Monde Beryl satin mules, and the mask everyone is switching to lately. Her mask was the first piece of her outfit we IDed, instantly recognizable by its fine print logo in the corner, and it's no surprise that branding has been showing up in increasingly more celebrity sightings. The medical-grade mask is more effective, more breathable, and more comfortable than many of the cloth masks that have previously dominated the commercial space since the beginning of COVID.

The masks are available in black, white, and moss green, and all three have been a hit among A-listers and influencers, but especially the achromatic shades. While it's rare to see famous people wearing something that the rest of us can actually afford, this pleasant and super useful item clocks in at just over $1 a piece when purchased in sets of seven or 30.

Shop Holmes's (and every other celeb's) new favorite mask below, plus the rest of her look.

Get the look:

Evolvetogether Face Mask

Shop now: 7-pack for $9; evolvetogether.com

Hunting SeasonLeather Hobo Bag

Shop now: $995; olivela.com

Westward Leaning Moore Sunglasses

Shop now: $235; westwardleaning.com

Le Monde Beryl Venetian Mules

Shop now: $275 (Originally $458); farfetch.com

NYDJ Marilyn Straight Leg Jeans

Shop now: $60 (Originally $119); nordstrom.com

Caslon Colorblock Sweater

Shop now: $49; nordstrom.com