I'm an Amazon Shopping Editor, and These Are the 10 Best New Products Worth Buying This Week

Including a hair-strengthening shampoo that’s already become my go-to.

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I’m a Shopping Editor, and These Are the 10 Best New Products Worth Buying on Amazon This Week
Photo: Courtesy/InStyle

Amazon is superior at quietly dropping hundreds of new products right under our noses. New items launch daily on the site, and unless you're constantly scouring the hottest new releases page, you may miss out on some of the latest and greatest items to shop.

Fortunately, I'm basically on Amazon 24/7 (it's part of my job and one of my personal hobbies), so I'm always up to date on what's new and worth shopping. If you want to be in the know, too, here are 10 recently launched products on Amazon I've deemed worthy of clicking the "Add to cart" button for:

Essie Limited Edition Spring 2022 Nail Polish

nail polish

I'm always encouraging people to add new Essie polish to their carts (it is the best, after all), and this limited-edition spring drop is no different. The collection features six pastel shades — including a muted coral, petal pink, and baby blue — that'll have you ready for all those cute picnics, outdoor date nights, and even weddings. I know I'll be wearing the Spring Awakening and Keep Branching Out shades on repeat.

Shop now: $9; amazon.com

Oribe Hair Alchemy Resilience Shampoo


If you need a new shampoo, I highly recommend this one. I've been using Oribe's Hair Alchemy Resilience Shampoo since the brand gifted it to me before its launch at the end of February, and I'm obsessed with everything about it. Formulated with chia seed, bamboo leaf, daisy and honeysuckle extracts, and hyaluronic acid, the nourishing shampoo hydrates strands while protecting from breakage and increasing elasticity. It smells delightful and leaves my hair feeling and looking healthy after every wash.

Shop now: $49; amazon.com

Crz Yoga Butter Luxe Leggings

Amazon Beauty

The brand behind the leggings thousands of customers adore and compare to Lululemon added a new pair to its comfy lineup. Designed for yoga, the Crz Butter Luxe Leggings are slightly compressive, have a wide waistband, and are made with a stretchy and soft brushed fabric that feels "skin-like," per the brand. They come in 14 colors and are available in sizes XXS to XL. Shoppers are already raving that the Butter Luxe leggings "feel nearly identical" to Lululemon Aligns. "If you gave me these with a Lulu tag on the back, I wouldn't know the difference," one customer wrote.

Shop now: $32; amazon.com

PrettyGarden Floral V-Neck Wrap Dress


PrettyGarden is basically the go-to dress and jumpsuit brand on Amazon if you're looking for something fun and flirty to add to your spring wardrobe. It's no surprise that PrettyGarden's latest launch is already a hit among shoppers — the romantic wrap dress has a tiered ruffle hem, cap sleeves, and a tie-belt at the waist. It's available in two prints (floral and polka dot), and nine colors like pink, green, and light blue.

Shop now: $24–$39; amazon.com

Dream Pairs Square Toe Quilted Sandals

casual shoe

If you need a shoe to go with that dress, Dream Pairs launched a new sandal that is a must-have for this spring and summer. Available in black, nude, silver, and white, the trendy square-toe sandals have puffy straps (which you'll likely be seeing on everyone's feet this upcoming season) and soft padded insoles. One shopper already raved that they're "very comfortable."

Shop now: $25–$30; amazon.com

Divi Revitalize + Detoxify Scalp Serum


Divi is a new haircare label founded by blogger Dani Austin, who was inspired to create it because of her own struggle to find brands that "really got to the root of hair loss." It currently houses one product, the Revitalize + Detoxify Scalp Serum, which aims to remove scalp buildup, add volume to thin hair, and encourage hair growth. It contains ingredients like copper peptides to boost collagen, caffeine to stimulate hair growth, rosemary leaf extract to increase circulation in the scalp, and eucalyptus oil to soothe inflammation.

Shop now: $48; amazon.com

Oqq Ribbed Seamless Sports Bra Top

crop top

How cute are these bra tops? They come from under-the-radar activewear brand Oqq, which is behind some best-selling styles on Amazon, like these seamless shorts and this two-piece workout set. Made with a moisture-wicking ribbed fabric, each top has a notched neckline, removable padded cups, and a thick band. They can be worn as sports bras or crop tops, and multiple customers agree that they're comfortable, cute, and even "sexy." You can snag a pack of three in various bright colors for as low as $23.

Shop now: $23–$34; amazon.com

Big Dart Loose Fit Button Down Shirt

dress shirt

I've been adding a lot of oversized button-downs to my closet because they're an easy way to look stylish without a lot of effort (my mantra). I'm loving this loose top from Big Dart — which appears to be a new blouse label on Amazon — that comes in pretty colors like mauve, chocolate brown, jade green, and orange. It's made with 70 percent cotton and 30 percent polyester, which means it's lightweight and can be worn comfortably in warmer weather. I'll be stocking up on quite a few colors.

Shop now: $17–$22; amazon.com

Maybelline Super Stay Vinyl Ink Liquid Lipstick

Amazon Beauty

Maybelline's latest lip product is already the best-selling new release in Amazon's lipstick category. The Super Stay Vinyl Ink Liquid Lipstick promises long wear and no budging; it comes in 10 glossy, highly pigmented shades including a bright red, deep berry, and pretty pink. Customers who have tried it said it's the "longest lasting lip product" they've encountered, and even compared it to Chanel.

Shop now: $9; amazon.com

Kopari KP Body Bumps Be Gone Exfoliating Body Scrub


Speaking of summer, if you're trying to achieve smoother skin a few months before those 80-degree days hit, you'll want to try Kopari's AHA-based body scrub. Made with glycolic and lactic acids, volcanic sand, coconut shells, green tea extract, and jojoba oil, Bumps Be Gone is a gentle exfoliator that works to buff away dead skin and decongest pores. The brand recommends using it one to two times a week, as tolerated, for silky soft skin.

Shop now: $24; amazon.com

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