London's Lifestyle Brand The White Company Lands Stateside
We’ve all seen pictures of a living room decorated entirely in white furniture and linens that made us feel immediately calmer. White décor is soothing, refreshing, and an easy-to-pull-off look that works for pretty much every space. This is what Chrissie Rucker was counting on when she launched The White Company 24 years ago, a stylish lifestyle brand centered around that classic hue. Their wares cover everything from clothing to bedding, fragrance, bath and even kids and newborn finds. But despite the brand’s success, state-siders have only been able to shop the looks online—that is, until now.
The first US store opened last week on Fifth Avenue in New York and is a major breath of fresh air. When you walk in you’re greeted by perfectly organized shelves showcasing fresh fragrances (like their bestselling Seychelles Diffuser) as well as perfectly curated beds and outfits. If you're looking for clothing, check out their fan favorite, the Jersey Shirt, which is destined to become your next favorite wardrobe staple. So next time you're shopping in the Flatiron District, we've found you another awesome pit stop.
The White Company is located at 155 5th Ave, New York, NY.