Madewell Created a Home Line and It's as Pretty as You Would Imagine
When you hear the brand Madewell, you probably think of casual-cool tunics, smart accessories, and awesome jeans. But what if we told you that the clothing and accessories brand is making a mark in the home space? Yes, J.Crew’s sister company just partnered with Food52 to create an 11-piece housewares collection which hits Madewell stores today, Nov. 15, just in time for gift giving and holiday hosting season.
From hand-dyed napkins to dipped bowls and spoons in pastel hues, the thoughtfully curated line encompasses simple, everyday items for the kitchen that are all American made. The palette is simple: blush pink, white, and indigo pieces made from natural materials like wood, marble, and cotton. There is even a winter wreath-scented candle ($35; madewell.com) to make your home feel especially festive this time of year.
Scroll down for sampling of what you can and should get your hands on, stat.
Rubber-Dipped Wooden Bowl
These bowls are the perfect size for filling with nuts or olives for snacking. Plus, the dipped rubber base keeps them from sliding around your tabletop.
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Shibori Tea Towel Set
The patterns on these soft tea towels are made using the traditional Japanese dyeing technique called shibori.
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Rubber-Dipped Wooden Mixing Spoon Set
If you’re an avid home cook, you probably use a wooden spoon more than any other item in your toolbox, so why not opt for the prettiest ones you can find.
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Wooden Coaster Set
We love the simple, splatter pattern on these subtle coasters that are made from solid birchwood.
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Porcelain Spoon Rest
We’ve never come across a spoon rest as simple and wonderful as this minimal piece.