The United States is a long way from fully acknowledging the crucial role of women of color in pushing our country forward, but the year 2020 has seen some much-needed progress (hello, Madam Vice President). Part of supporting communities of color means supporting their work and businesses — even if you have to do a bit of extra digging to find them.
Whether you’re partial to shopping for your favorite brands on major retailers like Amazon, or prefer to scour Etsy for small businesses, there are plenty of WOC brands to shop. Many brands integrate their founders’ heritage into their offerings, which allows for an incredibly personal gift-giving experience. Take the Tragos Card Game for Latinos, which Colombian-Dominican American Carolina Acosta created as a tongue-in-cheek party game for anyone of Latin American descent. Other options include an aromatic palo santo bracelet by Peruvian brand Luna Sundara, along with this stunning face mask from Native American Etsy seller DelenaArt.
To make the search a little easier, we rounded up 50 of the best gifts from woman of color-owned brands available on Amazon, Nordstrom, and Etsy. Shop our top picks below, and check out more great gift ideas here.