This Might Be Virgil Abloh’s Most Affordable Collaboration Yet
From designing luggage with Rimowa to customizing Nike pieces for Serena Williams, is there anything Virgil Abloh can't do? I'd say no, especially since the 37-year-old is adding yet another collaboration to his resume. This time, he's teaming up with iconic champagne brand Moët & Chandon, to bring us the prettiest bottle of rosé — just in time for New York Fashion Week.
"For me, design is design," Abloh exclusively tells InStyle.com. "I’m working on an overarching premise that can apply to anything. I like the idea that champagne represents a celebration. It’s a liquid in a bottle, but it means something different than water or a Coca-Cola. It’s for enjoying life."
If you're worried about the price, don't. The Moët & Chandon c/o Virgil Abloh bottle will only cost $60. That might be a splurge compared to more affordable champagne, but you can't even find a pair of Off-White socks for less than that.
Abloh designed two different sizes: a 750 mL and a special 3L design, which is just for friends and family. The smaller version, which will be available for purchase on Clos19.com and select local retailers on October 15, is wrapped in white foil and trimmed with a rose-gold border. "It’s sort of minimalism at play, but it’s also within the constraints of what’s possible within the framework of the project brief," Abloh adds.
VIDEO: Kim Kardashian and Kanye West Make Emotional Return to Paris for Virgil Abloh's Louis Vuitton Men's Debut
In addition to pretty colors, Abloh's design also incorporates his humor with the words "DO NOT DROP" written in all caps. As if we even needed that playful warning.