By Anne Vorrasi
Sep 14, 2017 @ 10:15 am
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Courtesy Sugarfina

Growing up, I spent countless hours at the local Hello Kitty Store in the neighborhood strip mall with my elementary crew. And I’m not going to lie, my heart still skips a beat when I come across a Sanrio themed goodie, be it a stuffed doll, backpack, skincare, or anything else. There’s something about that expressionless, adorable, animated feline that gives me all the feels. 

If you can relate, you’re going to love this brand new collaboration that Sanrio has with our favorite purveyor of gourmet candies, Sugarfina. You may be familiar with their rosé gummies, which sold out of their first run faster than you could probably tie your shoes, but their newest collaboration with the beloved Japanese brand is connecting with us on a whole ‘nother level.  

Courtesy Sugarfina

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Courtesy Sugarfina

The undeniably adorable and guaranteed to be delicious assortment includes an array of gummies and chocolates packaged in Sugarfina’s classic lucite cubes that are decorated with Sanrio’s most popular characters including Hello Kitty, Keroppi, My Melody, Badtz-Maru, Chococat, and Gudetama. And the flavors and candy shapes are just as fun, too. There are apple pie flavored kitty heads, strawberry flavored red bows, Donut Pond Jelly Beans, and more. 

Courtesy Sugarfina

Of course Sugarfina is also known for their ready-to-gift bento boxes that can be filled with multiple candy cubes, and this line is no exception. We can't wait to get our hands on the Hello Kitty Red Bow Candy Bento Box that mimics the iconic red bow that our favorite kitten is never without and comes with two candy flavors, apple pie and strawberry 

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The Sanrio X Sugarfina collection is now available for presale at, starting at $8 a box. The actual goodies will ship and drop in stores starting September 18th.