Backstage at Tome for Aveda at New York Fashion Week
Antoinette Beenders, the lead artist backstage at Tome, said the goal was to "enhance each girl's natural look," which we love. To get the look, artists applied Aveda Damage Remedy Split End Repair ($32; nordstrom.com) to the ends of the hair, spritzed in some Thickening Tonic ($29; nordstrom.com), and then used an iron to form ripples.
Backstage at Baja East at New York Fashion Week
At this show, every single model had a unique hairstyle, but they all wore bandanas. And guess what? To copy the general vibe, Guido, who was the lead stylist at the show, says you'll want to air dry after prepping the hair with the Beach Envy Volume Texturizing Shampoo ($20; ulta.com).
Backstage at Alexander Wang at New York Fashion Week
Not quite air-drying, but still easier than a complete at-home blowout, models at Alexander Wang had their hair rough-dyed until it was 50 percent dry before using Redken Rough Paste 12 ($20; ulta.com) for a beachy, defined look.
Backstage at Proenza Schouler at New York Fashion Week
“We used the Gentle Shampoo on the girls with wavy to straight hair and the Bb.Curl Shampoo on the girls with natural texture. It’s a gorgeous day outside so we sent everyone out to air dry. We wanted them to feel very optimistic and upbeat—it really is about individuality. All the little mistakes we get in the hair after it’s been freshly washed is what we’re enjoying,” said Anthony Turner of the look they created for the show.
Backstage at Lacoste at New York Fashion Week
Artists at Lacoste applied bumble and bumble Don't Blow It ($31; sephora.com) to models' hair before letting it air-dry, while girls with curly hair had Bb.Curl Pre-Style/Re-Style Primer ($11; sephora.com) applied and then other Bb.Curl products, depending on the texture of the hair.
