It’s formulated with two key ingredients that help prevent hair loss.

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Pureology Shampoo Fixes Brittle Hair
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Finding a good shampoo is no easy feat, but finding a good shampoo for thin hair? That’s even more of a challenge — one that officially ends today.

Pureology’s Strength Cure Strengthening Shampoo is not only backed by thousands of Amazon shoppers, but by Rosie Huntington-Whitely herself. The supermodel recently called out this particular shampoo to The Strategist as one thing she simply can’t live without. 

“I’ve since been really, really, really impressed by how my hair went from being quite dry and brittle to hydrated, smooth, and shiny. It’s back to life,” Huntington-Whitely shared in the interview.

Huntington-Whitely has exceptionally shiny hair, so when we discovered that this Pureology shampoo is behind her frizz-free look, we immediately took to the internet to see what it was all about. To no surprise, this shampoo is a winner through and through

It’s vegan and sulfate-free, and its formula includes two key ingredients that help strengthen damaged, color-treated hair: keravis, a protein that fights against breakage, and astaxanthin, which is sometimes referred to as a “super vitamin E” because of its antioxidant properties. Astaxanthin also has anti-inflammatory properties to soothe the scalp and reduces overall hair loss by blocking the DHT hormone.

Pureology Strength Cure Strengthening Shampoo
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Shop now: $30; amazon.com

Amazon shoppers are utterly obsessed with the top-rated shampoo, calling it “a saving grace for thin hair,” “the best sulfate-free shampoo,” and “a must-buy for great hair.”

“The shampoo and conditioner are like miracle cures for my overheated, styled hair,” wrote one customer. “After just one use, I noticed my hair had hardly any frizz and was so very soft even before I straightened it… I found that it doesn't take much of either product to wash and condition my hair.”

If you’re looking for a remedy before winter dryness kicks breakage up a notch, give the supermodel-loved Pureology shampoo a try.