This Supermodel-Approved Anti-Thinning Shampoo Is 30%-Off for Prime Day

Supermodels Worship This Shampoo for Thick, Glossy Hair

And it's on sale for Prime Day.
By Rachel Nussbaum
Jun 21, 2021 @ 8:30 pm
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For all the fast cars and designer freebies that supermodel life affords, one of the few downsides is the damage their hair sustains at the whim of photoshoots' demands. So when Rosie Huntington-Whiteley named Pureology's Strength Cure Strengthening Shampoo as her go-to, we knew it had to be good — and thanks to Amazon Prime Day, the wonder worker's 30 percent off until midnight tomorrow. 

As the supermodel and Rose, Inc. founder told The Strategist in December, the brand's strengthening formula is to thank for repairing her hair post-pregnancy. "I was not that person whose hair got really thick and luscious while pregnant. Mine got really brittle and snapped, leaving me with weird layers," she explained. Anyone who's experienced the forced bangs after going platinum can commiserate. 

The constant breakage was an ordeal, but as with any good story, her hairstylist saved the day. "I've since been really, really, really impressed by how my hair went from being quite dry and brittle to hydrated, smooth, and shiny," she says. "It's back to life." 2,500+ Amazon shoppers back up her sentiment with their five-star ratings: They say the "miracle cure" leaves hair glossy in the face of constant heat styling, frizz, well water, and hair dye.  

Shop now: $21 (Originally $30); amazon.com

"My hair was falling out so badly that it was clogging the drain, and I had to clean my hairbrush everytime I used it," a shopper writes of the strengthening formula, which they say provided results within a single use. "My hair no longer falls out in the shower or when I brush it. It looks healthy and full of body."

Other customers dub it the "best thing to hit the market since the automobile" because the shampoo reverts bleach-fried hair back to a healthy state. As a bonus, some say the vegan, sulfate-free, and cruelty-free shampoo extends your color's life remarkably well. And even if you haven't touched bleach or dye, shoppers say it's phenomenal for keeping dry, brittle gray hairs from breaking

Getting into the formula's nitty-gritty, the brand says two ingredients set it apart. The first is keravis, a protein that fights against breakage, and the second is astaxanthin, a powerful antioxidant. Astaxanthin has anti-inflammatory properties to soothe the scalp and reduces overall hair loss by blocking the DHT hormone.

The only downside? While people note that it's well worth the cost, it's upwards of $30. Which is why Amazon Prime Day is the best time to stock up: The Strength Cure shampoo and conditioner are both 30 percent off, along with Pureology's Hydrate shampoo and conditioner, Pure Volume shampoo and conditioner, and Color Fanatic leave-in conditioner. (For even more savings, the Strength Cure Bundle and Hydrate Bundle are a score). 

Happy shopping, and happy showering. 

Shop now: $22 (Originally $32); amazon.com

Shop now: $43 (Originally $62); amazon.com

Shop now: $43 (Originally $62); amazon.com

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