This Hydrating Mask Made My Dry Hair as Smooth as Satin After One Use

It’s replaced all other conditioning treatments in my shower.

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This Hydrating Mask Made My Dry Hair as Smooth as Satin After One Use
Photo: Amazon/InStyle

My shower is a minefield of bottles; I tend to bite off more than I can chew when it comes to trying new hair care. Despite the fact that I keep a plethora of shampoos, conditioners, and hair masks for my overstyled, bleached strands, many of them rarely get picked over my favorite finds. As of late, the one product I've been reaching for consistently is the Pureology Hydrate Superfood Mask, a five-minute deep treatment that left my strands as smooth as satin from the first use.

The 100 percent vegan formula brings a handful of benefits to all hair types: intense nourishment, extra moisture, softness, and shine. It also extends the shelf life of dye jobs with the brand's patented antifade complex. Described by Pureology as a "vitamin shot for your hair," the mask contains antioxidant-rich ingredients like avocado oil, coconut oil, goji berries, and soybean extract that strengthen every strand.

Each treatment is a no-fuss experience; the brand recommends massaging a quarter-size amount — I tend to use more since my hair is quite long — from the ends to mid-length, or on any areas that need a pick-me-up. Simply rinse after five minutes to reveal reinvigorated tresses, no additional conditioner needed.

Pureology Hydrate Superfood Mask

Shop now: $41;,, and

As stated previously, I've tried my fair share of hair masks over the years and found many leave little to be desired; some hydrate no further than a regular bottle of conditioner, while others oddly seem to leave my hair drier than before. Trying the Pureology best-seller was like a breath of fresh air after a series of disappointments — I could run my fingers through my hair with no tangles, and even my highlights appeared more vibrant. Though it does lean on the pricier side, I strongly believe it's one product worth splurging on.

I'm not alone — the mask has earned high remarks from Amazon, Ulta, and Sephora shoppers, too. One Ulta reviewer called it "liquid gold" for their dry, brittle hair that's a symptom of "genetics, hormone changes, and carelessness," and described its scent as "fresh and luxurious, like an expensive perfume." A Sephora reviewer echoed similar sentiments, writing, "I have coarse, frizzy, curly, highlighted hair and my hair was so dry (like straw) after a hair color correction. I used this mask and my blonde hair is like virgin hair. So soft and healthy-looking."

Add the Pureology Hydrate Superfood Mask to your shower for $41 — I can't promise it will last long. It's available on Ulta, Sephora, and Amazon.

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