It’s available in 34 different shades.

By Maya Gandara
Jun 17, 2020 @ 1:53 pm
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Though salons are slowly beginning to open their doors, the possibility of securing an appointment may still be ways off. Whether you’re in need of a simple root touch-up or all-over color, you wouldn’t be alone if you took matters into your own hands. One DIY hair-dye kit has been flying off the virtual shelves, securing over 15,000 five-star reviews from Ulta shoppers.

The Madison Reed Radiant Hair Color Kit is available in 34 shades at Ulta (up to 55 shades on the brands website), and will leave your hair with pigmented, rich color in just 35 minutes. Free of harsh ingredients such as ammonia, parabens, phthalates, gluten, and titanium dioxide, the dye won’t leave your hair brittle and dry — instead, keratin, argan oil, and ginseng root extract soften your strands during the coloring process.

If you’re unsure of your specific color match, the brand has professional, licensed hair colorists at the ready to help you find it. Simply text a selfie to the number 34757 to instantly get help discovering your perfect shade. With a thick cream consistency, you won’t experience any drips onto your countertops or floors, making the entire process completely foolproof and easy from start to finish.

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Shop now: $27; ulta.com

Leaving thousands of satisfied reviews, shoppers are obsessed with how easy it is to get natural-looking color that lasts.

“In my opinion, Madison Reed is better than what I get at the salon,” wrote one shopper. “My hair is super shiny and very, very soft! I have always had dark brown hair but now it is turning gray. I used Modena Brown and it is perfect! I will be repurchasing this for sure!”

“This is the best store bought color I have ever used,” wrote another. “Whoever created this package knew what they were doing! It has everything from the color barrier, color remover cloth, two pairs of gloves, and a cap. The color is gorgeous, and there is no harsh chemical smell or damage to your hair.”

You can get your own salon-quality color in the comfort of your bathroom for just $27 per kit at Ulta.