Jessica Alba

These Celebrity Hairstylist-Approved Tools Are on Mega Sale for Prime Day

Including the iron that curls hair for days.
By Rachel Nussbaum
Jun 22, 2021 @ 5:00 pm
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

When it comes to the quest for your best-ever hair, it's tempting to think that a five-step product routine will produce shiny, easy results. Yet as someone with ringlets I tried to beat into submission all through high school, I can tell you that loading on the product often just means dull, sticky hair. The better bet is to find tools that do most of the work for you, which brings us to GHD. 

The celebrity stylist-loved brand is an epicenter for beautiful hair, especially when award season rolls around. At home amongst similarly lauded brands like T3 and Dyson, GHD tools are so efficient that celebrities like Sophie Turner, Victoria Beckham, and Jodie Comer emerge without breakage or dry hair - a feat that's not easy. 

While the luxury tools typically go for well over $100, Amazon Prime Day sees a generous discount on seven of the brand's best-sellers. Most reviewed is the GHD Classic Original IV Hair Straightener, a sleekifying flat iron that wins 1,000+ five-star ratings from happy shoppers.

Credit: Courtesy

Shop now: $104 (Originally $149); amazon.com

"Absolute best hair straightener I've ever used," writes one person. "I'm just replacing my first GHD after 12 years. Unmatched quality! It's perfect for curling hair as well." That lifespan is typical, according to another shopper whose 10-year-old iron is still working so well, their daughter spirited it away to college

Adding to the appeal is the iron's incredibly light weight, a boon for those whose thick hair takes some time to get right. Yet there, too, the IV iron succeeds; one to two strokes is all that's necessary to see a smooth finish, even "super fine hair" handled without damage.    

Likewise impressive is the brand's Glide and Rise Hot Brush, an innovation that shoppers dub the best thing since sliced bread. "This brush is SENT FROM THE HEAVENS! In ten minutes (a record for me), I transformed my thick and frizzy mass of hair into a sleek, yet bouncy blowout with the help of this hot brush," writes a shopper who's pleased, to say the least. "Virtually NO BREAKAGE! I should've invested in this sooner! Reduced crushing between hot plates of traditional straighteners definitely aided in less damage and hair loss." 

Credit: Courtesy

Shop now: $135 (Originally $169); amazon.com

Another person who had to skip their salon straightening treatment during the pandemic say the results are head and shoulders above other tools for their kinky hair, and one more with combination wavy and curly hair writes that the brush "works like magic" for smooth volume. The brand's Soft Curl Iron continues the legacy, bequeathing reviewers "the most perfect curls" that last all day. "Holds a curl like no other," agrees a different shopper, citing the snag-free clip and super-fast heating time as bonus additions. 

Five to eight seconds on the wand leaves long, thick hair in defined curls, and the lasting power is serious: "The waves I made with this iron looked PERFECT, lasted all day and night, and were still there when I woke up the next morning. Heck, they were there until I finally washed my hair days later," writes another person. "I was riding on the back of a motorcycle all day, and the waves were STILL intact after five hours of wind in my face and hair. I am in absolute amazement." 

Credit: Courtesy

Shop now: $159 (Originally $199); amazon.com

A host of GHD's other products are on sale (see all of them below), but the last that needs mentioning is the brand's Helios Hair Dryer. The dryer offers next-level benefits, among them that it dries thick hair in half the time, runs quietly enough to use late at night, and transforms uncooperative hair into soft, glossy strands. "My hair texture is coarse and frizzy, [and] nothing seemed to help," writes a shopper who made the splurge. "Not only has my drying time been cut in half, but my hair actually looks like I just walked out of the salon. I also haven't had to use my hair straightener." 

Credit: Courtesy

Shop now: $211 (Originally $249); amazon.com

Shop the rest of GHD's sale below. 

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