Selena Gomez Blonde Shampoo

Selena Gomez’s New Blonde Hair Is Thriving Thanks to 200 Foils and This $19 Drugstore Shampoo

Here’s where to buy the latter.
By Stephanie Perry
Apr 28, 2021 @ 11:00 pm
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Selena Gomez just debuted platinum blonde hair with curtain bangs, and now I want platinum blonde hair with curtain bangs. According to her stylists, Nikki Lee and Riawna Capri, co-owners of Nine Zero One Salon, transforming Selena's signature brunette bob took eight hours and 200 foils to achieve. Since dyeing your hair blonde and keeping your hair blonde are two different stories, Lee and Capri suggested that Gomez use Joico's Color Balance Shampoo, which you can grab starting at $19 at Ulta. 

"We've been doing Selena's color for over a decade now," they shared on Instagram. "She typically keeps it pretty natural, but this time she went for a big change. This blonde is unique to her as we had to make sure there was an equal balance of cool and warm for her skin tone. It's an edgier look and perfect for summer."

Joico's Color Balance Shampoo is a great option for icier blondes like Selena because it helps to neutralize or cool unwanted yellow, brassy, and warm tones using violet pigments. It contains UV absorbers and green tea extract to prevent the dye from fading, plus rosehip oil and keratin to hydrate and strengthen — a must for anyone with bleached hair. It also works to control static and frizz and boost shine. Selena's stylists suggest using this shampoo every third wash for best results. 

Joico Color Balance Purple Shampoo
Credit: Courtesy

Shop Now: from $19; ulta.com

Ulta customers agree that this should be your go-to blonde shampoo for reducing brassiness. "My hair was really yellow and I used this one time and it's back to silver/platinum. BEST product I've used so far," writes one. 

Shoppers say it's also a great option for mature hair colors. "I've used this product once a week and my hair is completely soft and not dry or brittle," says an Ulta reviewer. "For the past two years, I've grown out my grey hair and I used this to help with the brassiness at the beginning of my grey journey. Now I use it to keep my silver and grey hair shiny and looking healthy."

Extra credit: To really keep freshly dyed blonde hair healthy, Selena's stylists also suggest using this leave-in detangler for an added boost of vitamins and shine.

Channel your inner Blondlena — that's what the kids call blonde Selena, by the way — and keep dyed blonde hair vibrant with the help of Joico's Color Balance Shampoo