More Than 24,400 Amazon Shoppers Have Given This "Incredible" Purple Hair Mask a Perfect Rating

Whether you're a natural blonde who's gone a few shades lighter, someone who's added some highlights to your mane, or a brunette who went platinum and never looked back, taking care of color-treated hair is serious business. It's hard to find quality, affordable products that will preserve color without adding more damage, or, even trickier, one that restores softness after years of damaging treatments. But more than 24,400 shoppers on Amazon seem to have found a hair mask that does both.

The Bold Uniq Purple Hair Mask is a best-selling mask that makes color last longer, removes brassiness and yellow tones, and helps to repair damage by restoring hydration. The formula contains soy oil and vitamin B5 to help restore softness on a wide variety of blonde tones, including platinum and even icy silver and white colors. The mask itself is purple (though the color doesn't transfer to hair) to reflect damaging UV rays from the sun that speed up the color-fading process, according to the brand. And right now, it's on sale.

Shop now: $25 (Originally $33); amazon.com

It's also easy to use. To restore the color you initially fell in love with and bring some silkiness back to your hair, give it a good wash and towel dry, then apply the mask all over from root to ends. Let it sit for five minutes and rinse thoroughly. Most shoppers say they use it once per week (though a few reach for the mask more frequently), and they couldn't be happier with the results.

"I've been platinum for [about] two years, and this is my favorite purple mask," one reviewer wrote. "As good as it gets for removing brassiness and using it once a week keeps me ashy and cool between salon appointments. I've tried a cheaper [brand]... but ended up coming back to this because my hair feels a bit better and healthier using this one."

Another shopper added that their hair gets so brassy from coloring at home that they were considering cutting themselves off from hair coloring altogether, despite their substantial grays — until they tried this mask.

"I had a small family get together planned and I was in a panic. This stuff took my hair from blotchy orange to a silvery blonde in two uses," they wrote. "Not only that, I swear it reversed some of the processing damage to my hair. I use this a couple times a week and it is worth every penny."

Restore your shiny, bright, healthy hair with the Bold Uniq Purple Hair Mask while it's still on sale at Amazon.