Better call your colorist. 

By Erin Lukas
Jan 29, 2020 @ 11:15 am
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2020 is officially in full swing, and if you didn't set intentions or make any resolutions before the new year started, you might be thinking you missed the opportunity to shed the last decade. Well, guess what? It's not too late to get a fresh start, at least with your hair color. 

The beginning of the new year is the perfect time to switch things up in the color department. And to help get you inspired before you make a salon appointment, we turned to Cassondra Kaeding, celebrity hair colorist and Redken ambassador, as well as Zoe Wiepert, colorist at Bumble and bumble in New York City to forecast which shades will be the biggest hair color trends of 2020. 

So whether you're up for a big change or a subtle tweak to your current color, this year's trends cover all the bases. Ahead, the six hair colors that are about to be everywhere in 2020, along with the colorists' tips on how to maintain each shade. 

Almost Black 

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"This is perfect for the type of person that wants a low maintenance color," says Wiepert. "This dark shade will make the their hair appear shiny and healthy and it gives off a more glamorous vibe." 

When it comes to maintaining super dark hair, the colorist recommends incorporating shine-boosting products in your haircare routine. Bumble and bumble's Hairdresser's Invisible Oil Heat & UV Protective Primer nourishes hair, while protecting against fading and dryness caused by hot tools and sunlight. 

Smoky Blonde Balayage

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An upgrade from typical ombré, the benefit of getting balayage highlights is that your colorist has more control over the placement of the color. "The placement is brick-laid to create depth, and has a soft blend and transition of color that looks more elegant and chic," says Kaeding. According to the colorist, smoky blonde balayage blends seamlessly with an ash brown or dark blonde base.  

To ride out your color for as long as possible, she suggests blondes use a purple shampoo like Redken Color Extend Blondage Shampoo. "I tell my clients that when your color starts to oxidize/turns too warm then you know it’s time for a purple shampoo," she says. As for brunettes, try the blue Redken Color Extend Brownlights Shampoo to neutralize brassy orange tones. 

Half and Half 

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A level-up from chunky highlights, half-and-half hair color is the next early 2000s hair trend that's getting a second wind in 2020. This color technique involves lightening the top half sections of hair, while leaving the bottom layers dark. "I think this look is making a comeback because it’s something new and edgy," says Kaeding. "This color will also cut the color service time in half so you don’t have to be in the salon all day. If you decided to take the plunge and do the whole head, it’s a bit more time consuming and more intensive on the hair."

Since this color requires lightening your hair, your colorist will have to access whether your hair can handle the process. Post-salon session, shampoo and conditioner for color-treated hair, along with a deep conditioning mask like Redken All Soft Deep Conditioning Mega Mask will help hold the color and minimize the dryness caused by dyeing it.  

Caramel Brunette 

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"Brunettes usually love an ash tone, but with this caramel tone, you can try something different and a little outside of your comfort zone, without having to go through an intensive color service," Kaeding explains. This warm shade can be achieved with a gloss, which won't just boost shine, but subtly fade over time without the obvious re-growth at your roots. 

Grown-Out Roots 

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Speaking of roots, 2020 is all about not caring how long it's been since you colored your hair. Throughout awards season blonde celebrities like Margot Robbie left their roots as is — and their hair color looks great. "It’s a way to look chic yet also not give off a the high-maintenance impression most people think of when they think of blondes," says Wiepert of this trend. 

While you can go six months (or longer) between color appointments, the key to keeping your blonde hair look healthy is a moisturizing shampoo and conditioner. Wiepert is a fan of Bumble and bumble's Quenching Shampoo and Curl (Care) Conditioner, which she likes for all color-treated hair types. 

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Rich Red Velvet 

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"This red is deep, and vibrant and its boldness draws attention," says Kaeding. With the right undertone, the color can enhance your eyes and skin tone. But since red tends to fade faster than any other hair color, she suggests a few follow-up semi-permanent gloss appointments. "It brings back the shine and vibrancy that every client wants," she says. 

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