Briogeo's New Treatment Smooths Dry, Dull Hair in Just One Use

Thanks to TikTok's favorite haircare ingredient.

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Mom knows best, from the best method of getting a red wine stain out of a white sweater to not pouring the excess water from a pot of rice down the drain.

In the case of rice water, it's a natural, effective, affordable (and sustainable) ingredient for your hair. Unsurprisingly, TikTok has caught on and it's now a viral hack for several common haircare concerns, including dryness, brittleness, and breakage.

Gen Z has discovered the benefits of rice water in 2021, but it's been a staple ingredient in DIY hair treatments long before the internet even existed. Briogeo founder Nancy Twine's firsthand experience with the ingredient is the inspiration behind the MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment, the newest addition to the brand's Don't Despair, Repair! collection.

"My appreciation for rice water goes back to my teenage years, when my mom (a doctor and chemist) brought my bleach-damaged hair back to life with her homemade rice-water concoction," tells InStyle. "I wanted to share the power of rice water with the new Don't Despair, Repair MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment, Briogeo's most intensive treatment yet. This is a professional-grade product that repairs dry, damaged, weak, or brittle hair and takes the guesswork and messiness out of a DIY rice-water treatment."

The weekly treatment comes in a dual-chamber bottle to ensure each pump has the perfect balance of ingredients. A rice water protein complex (rice-derived water, oil, and ferment) protects against future damage by strengthening the hair cuticle, algae extract infuses the hair with nutrients like vitamins, antioxidants, minerals, and amino acids to further strengthen the hair and protect the scalp, and B-vitamins provide instant gratification by boosting volume, body, and shine, plus improve texture.

Briogeo Don't Despair, Repair! Strengthening Treatment

To shop: $42;

Dr. Melanie Palm, board-certified dermatologist at Art of Skin MD in San Diego Calif., confirms the potential haircare benefits of rice water, and that it should be safe to use on most hair and skin types – as long as you don't have a rice allergy.

"Rice is composed mainly of starch, or complex sugars such as polysaccharides. Rice water contains some of the rice sugars, which then coat the hair when applied. This helps with hydrating and smoothing the hair cuticle," she says. "This manifests in hair appearance as shine, better elasticity, and smoothness. Amino acids and B vitamins are also found within rice, and these are beneficial to hair health."

That being said, Dr. Palm says it's important to note that rice water has a detangling and smoothing effect on the hair, but it's not guaranteed to change hair internally.

As someone who has dry, dyed hair that gets dull and brassy fairly quickly after coloring it, I was intrigued by this treatment. So I took it for a test run ahead of its Dec. 12 launch. Here's how I fared.

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How to Use Briogeo's Rice Water Treatment

The beauty of MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment is that you can tailor the way you use it, based on your hair texture, current hair situation, or personal preference. After shampooing, wring out the excess water from your hair and distribute the treatment evenly from roots to ends. Let it marinate for 15-30 minutes or leave it on overnight. Then, rinse out.

Since my hair is damaged, but not delicate enough to have a ton of breakage, I didn't use this product as an overnight treatment. In fact, I only left it in my hair for the 10 minutes I was in the shower because I hate getting out and then jumping back in again.

The Final Verdict

Despite not completely following the instructions, I did experience some impressive results after a single use. After I finished blow-drying my hair, I noticed a significant improvement in softness, shine, plus extra bounce. Overall, my hair just looked healthier. I'd recommend MegaStrength+ Rice Water Protein + Moisture Strengthening Treatment to anyone who's looking to improve the appearance of their hair ahead of a major event, treats their haircare routine like a ritual, or isn't an impatient Aries like me.

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