The Best Shampoo for Brunette Hair (That You’re Probably Not Using)

Joico's shampoo works well on all brunettes, but darker shades with highlights will especially benefit from its formula. The shampoo prevents fading and boosts shine in a single step. 

If you have dark brown hair that hasn't been lightened by highlights, then Pravana's shampoo is your best bet for getting rid of unwanted brassy undertones from your color. The sulfate-free blue-green tinted shampoo neutralizes orange, red, and copper tones from brunette hair.  

While everybody has been talking about purple shampoo, this blue Aveda one has been quietly transforming brunette hair for years. It's formulated with blue malva and coneflower, which neutralize brassiness in color-treated hair.  

Matrix's shampoo cancels out brassiness by depositing violet-blue pigments throughout your hair to minimize unwanted warmness. For added toning, let the lather sit on hair for two to three minutes before rinsing. 

This toning shampoo is ideal for brunettes with highlights. The blue pigment will get rid of any orange and red tones that can make ombré and balayage look washed out. 

Like the name says, this blue shampoo tones down the orange in all shades of brunette hair. 

While IGK's drops aren't technically a shampoo, they deserve a spot on this list. Add a few drops to your favorite shampoo and it instantly turns into an orange-neutralizing wash. 

On top of reducing orange and red undertones from brunette hair, dpHUE's blue-toning shampoo also contains silk proteins, which prevents breakage and leaves hair super silky and smooth.