The Best Purple Shampoos for Getting Rid of Brass on Blonde Hair

By Tessa Petak and Victoria Moorhouse
Updated Dec 09, 2020 @ 10:30 am
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If you're an unnatural blonde — or even a blonde-from-birth who is blessed with sun-kissed highlights in the summer — you may find yourself fighting to keep your hair color from looking brassy, orange, or downright green (yikes!). And in the year of 2020, getting to the hairdresser to touch up color hasn't exactly been the easiest, what with the Covid protocols, shut downs, and such.

So if your hair is in need of some at-home toning treatments, purple shampoo is probably the product for you. And sure, dumping dark purple pigments onto light blonde hair sounds like a recipe for disaster, but it's actually the secret to keeping blonde hair bright.

If you think back to third grade art class, you'll remember that purple is opposite orange on the color wheel. Dark purple pigments counteract the brass, which help cool and tone your hair color. 

There isn't too much to it when it comes to how you should use purple shampoo. All you have to do is lather up with a quarter-size dollop of shampoo and rinse it out. Just don't leave it on for more than five minutes, or you might find yourself with a few purple-tinted highlights. 

RELATED: Blonde Hair Shampoos That Will Fight off Brassiness for Good

Since not all purple shampoos are created equal, we've rounded up a few that we count on to keep our own heads of hair the perfect shade of blonde.

Keep on scrollin' and get ready to kick some brass!

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1 of 11

Wella Invigo Purple Shampoo

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$18
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amazon.com

Refresh your blonde locks with this color-cooling purple shampoo meant to bring back shine and vibrance back to your mane.

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2 of 11

Bed Head Tigi Dumb Blonde Purple Shampoo

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$23
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target.com

If you're looking to tone your blonde locks for a soft, glowy color, this creatively titled shampoo is for you. 

3 of 11

Not Your Mother's Blonde Moment Purple Treatment Shampoo

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$11
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target.com

This shampoo gently cleanses your golden locks while protecting the color. Not to mention, it will surely leave your strands nice and shiny.

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4 of 11

Redken Color Extend Blondage Purple Shampoo

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$23
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This shampoo's color-depositing technology will cool down any brassiness, and citric acid will help to repair damaged strands.

5 of 11

John Frieda Violet Crush Purple Shampoo

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$14
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target.com

You'll soon be crushing on this drugstore gem. The affordable find contains crushed purple pigments that will enrich your hair color and rid your strands of brassiness.

6 of 11

JOICO Color Balance Purple Shampoo

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$17
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ulta.com

We love this shampoo for how shiny it leaves our hair and how it easily balances color.

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7 of 11

Clairol Professional Shimmer Lights Blonde & Silver Purple Shampoo 

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$14
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target.com

This is the cult classic of purple shampoos. It's strong enough to remove brassiness from platinum and silver hair without staining, and it's under $15. 

8 of 11

L'Oreal Paris EverPure Blonde Shampoo Sulfate Free 

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$9
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target.com

Don't let the pale lavender color or the affordable price tag fool you. This shampoo keeps blonde hair the perfect tone. It's also sulfate-free and formulated with UV filters to further protect your hair from the sun.

9 of 11

Kristin Ess Purple Shampoo

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$13
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target.com

You only need to use this shampoo once a week to keep your tone in check. Its incredibly dark purple pigments work to correct color warp immediately — just don't leave it on for too long. You'll stain your scalp! 

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10 of 11

Drybar Blonde Ale Brightening Shampoo

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$28
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sephora.com

If you're treating yourself to a Drybar blowout, ask your stylist about purchasing this product during checkout. When our Drybar stylist uses this, we notice a huge difference in our tone. Also, the signature fresh scent sticks around all day long.

11 of 11

Matrix Total Results Brass Off Purple Shampoo

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$8
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jcpenny.com

It only takes a few minutes for Matrix's silky, deep purple shampoo to wipe the orange tone from your blonde hair. It works up to a light lather that leaves hair feeling clean but not stripped.

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