Zoey Deutch's New Fendi Campaign Video Is Giving Us 'Gossip Girl' Vibes

Now we want a Peekaboo bag, too.

Zoey Deutch Fendi
Photo: Courtesy

Perhaps it's because we've been binging our favorite shows, but after watching Zoey Deutch's new campaign video for Fendi's Peekaboo bag, we thought "Um, can someone make this into a full TV series?" The actress is one of the newest faces of the fashion brand, alongside Chloe x Halle, and in the clip, she looks carefree and happy, similar to a sort of 'cool girl' you might see on Gossip Girl or The O.C.

And, she's no doubt making us want to steal her style with that gorgeous bag as well.

"It was one of my favorite shooting days ever," Deutch said in a Q&A released by Fendi, speaking about the day the campaign was filmed. "There was a lot to get done in a short time but everyone was in such a great mood. Good people, great energy, and amazing bags…what could be better?"

You can feel that positive energy come through, especially as Deutch glamorously stepped out of a car and posed for some cameras.

Of course, The Politician star also had plenty to say about the Peekaboo bag, which was given a small update for Fall 2020 and could be categorized as an everyday accessory.

"I love that the bag opens up in a deep 'smile' to reveal the interchangeable inside pockets. It is comfortable yet classic. Chic, while also able to carry everything you could need — and more. And I have been known to want to fit everything — and more — in my purse. I definitely need four," she said.

Fendi Peekaboo Bag

Truthfully, that sounds like our kind of purse, too. While the Peekaboo is no doubt an investment piece (we're talking a few thousand, depending on size), it's also a staple that will last a lifetime — a smarter purchase than buying something new each year.

Fendi's Peekaboo bag is currently available to order on fendi.com.

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