Universal Standard has been one of the biggest game-changing brands in the fashion industry. A little bit of context: this brand, which launched in 2015, is committed to changing with you. If a piece from their core collection no longer fits you within a year of purchase, they'll replace it for a new size. For. Free. Now that ought to take some of the anxiety out of shopping.
As a brand that we've been watching since its launch, we're always excited to hear about their next power move. And today, we're excited to announce that their latest commitment to their customers is not only shaking up the plus-size landscape but the market at large.
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"Today, we broaden the size spectrum from 6 to 32, eventually going further until we reach 0 to 40", says Polina Veksler, Founder and CEO of Universal Standard. "We're erasing the line between "us" and "them" by building a brand that is size agnostic, a brand that holds everyone in high esteem, and allows all of us to use style and taste as the filter for how we want to dress. This was our goal from the start."
Creating a "new normal" of a one-stop-shop for all women pushes inclusivity, which we're all here for. Imagine shopping with girlfriends, of varying sizes, and being able to buy the same quality product without anyone feeling excluded, and each piece fitting each woman impeccably, no matter their body concern.
"On our site we have a feature called See It In Your Size," says Veksler. "This allows you to view any given garment as it appears across our entire size range. We use models in our full-size range for each garment, to show you what your favorite dress might look like on a body your size."
Universal Standard's approach to fashion is refreshing and hopefully will inspire women to try new trends they otherwise thought were for "them". "[Size] was the great divider, the thing that separated [plus-size women] from 99% of fashion and style'" says Alex Waldman, Founder, and COO . "We all want to enjoy the shopping experience and the joy of wrapping ourselves up in something stylish and beautiful without having to think 'Who makes clothes that will fit me?' And then hope to find something that we might like."
We're glad to see the changes that are being set forth and hope to see more brands move in this direction. The removal of "plus-size" and "straight-size" would mean that the conversation would move toward something all women love, fashion! Shop the full collection at universalstandard.com and check out some of our favorite pieces below.