Uma Thurman - FitFlop LEAD
Credit: courtesy

Last summer, Uma Thurman broke multiple bones in an equestrian accident. "In June, I was thrown off of a horse that I lost control of, and I got really hurt," she tells us, recalling the injury. "When you have an accident like that, you get really shaken up. I began to understand that this body of mine, it's fragile, and I have to figure out how to take care of it."

So when Shubhankar Ray, brand director of FitFlop (you also know him through his work with Pharrell on G-Star Raw), approached her and presented her with the opportunity to be the star of FitFlop's new and improved look that embodies an empowering message of support through its line of chic, healthy (read: comfortable) footwear, she couldn't turn it down.

"I know Marcia Kilgore [the founder of FitFlop], because she was my facialist in my early 20s and she turned her company into Bliss. She was all about helping women feel better about themselves, and this was kind of an extension of that spirit," Thurman explains. "So to me, this was a nice moment in my life to do a collaboration on a happy, strong campaign about being a woman."

Thurman was Ray's obvious choice. Inspired by her badass onscreen characters, like Beatrix Kiddo from Kill Bill and Edie Athens from Be Cool, he wanted to tap that strength and create a blend of both with a cool superwoman personality for FitFlop. And a strong woman like that would have to have equally strong footwear. Ray worked with the team to create one of the world's first ergonomic flip-flops for FitFlop, engineered to meet biomechanical stress points for ultimate comfort. In terms of aesthetic, Ray was adamant about introducing slip-on sneakers that not only boasts the same ergonomic elements, but were also stylish.

Uma Thurman - FitFlop EMBED

"Comfort brands aren't seen as fashionable, because people think they're boring," Ray says. "But there can be a different approach to fashion where it's still about comfort, because comfort is as much about confidence as it about looking good."

Thurman would be the first to attest to how comfortable they are (at the interview, she styled her slip-on white FitFlop sneakers with a chic navy jumpsuit by Hellessy). "Women have to be on their feet all day, running around and chasing after their kids—they don't have time to teeter around," Thurman says. "I've enjoyed doing luxury brands—it's fun being super glamorous, but there's another kind of glamour in wellness, and I think that's the glamour of these shoes." The Top Must-See Ad Campaigns of Spring 2017

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Credit: Courtesy

Image zoom Tom Ford

Shot by: Tom Ford

Starring: Grace Hartzel (pictured), Amilna Estevão, Federico Novello, and Valentine Rontez Courtesy

Image zoom PUMA

Starring: Cara Delevingne Courtesy of PUMA

Image zoom Versace

Shot by: Bruce Weber

Starring: Edie Campbell (pictured) and Anna Ewers Courtesy

Image zoom Bottega Veneta

Shot by: Todd Hido

Starring: Lauren Hutton (pictured) and Joan Smalls Courtesy

Image zoom Kate Spade New York

Starring: Fernanda Ly (and camel) Courtesy

Image zoom Louis Vuitton

Shot by: Bruce Weber

Starring: Michelle Williams (pictured), Jennifer Connelly, Adèle Exarchopoulos, Sasha Lane Courtesy

Image zoom Gucci

Shot by: Glen Luchford

Starring: Daisy Cvitkovic, Olof Källström, Unia Pakhomova, among others, and a pack of jungle cats Courtesy

Image zoom Dior

Shot by: Brigitte Lacombe

Starring: Ruth and May Bell Courtesy

Image zoom Rachel Comey

Shot by: Charlie Engman

Starring: Parker Posey Courtesy

Image zoom Stuart Weitzman

Shot by: Mario Testino

Starring: Gigi Hadid Courtesy

Image zoom J.W.Anderson

Shot by: Jamie Hawkesworth

Starring: Chloe Sevigny Courtesy

Image zoom Roberto Cavalli

Shot by: Morelli Brothers

Starring: Stella Maxwell (pictured) and Jordan Barret Courtesy

Image zoom Alexander Wang

Shot by: Inez Van Lamsweerde and Vinoodh Matadin

Starring: Anna Ewers, Binx Walton, Lexi Boling (pictured) Courtesy

Image zoom Max Mara—Accessories

Shot by: Steven Meisel

Starring: Gigi Hadid courtesy Max Mara

Image zoom Chanel

Shot by: Karl Lagerfeld courtesy Chanel

Image zoom Moschino

Shot by: Steven Meisel

Starring: Bella (pictured) and Gigi Hadid Steven Meisel for Moschino

Image zoom Dolce & Gabbana

Shot by: Franco Pagetti

Starring: Zendaya, Thylane Blondeau, and Sonia Ben Ammar courtesy Dolce & Gabbana

Image zoom Miu Miu

Shot by: Alasdair McLellan

Starring: Elle Fanning, Sonia Ben Ammar, Elsa Brisinger, Karen Elson, Birgit Kos, Carolyn Murphy, Mayowa Nicholas, Ellen Rosa, Lara Stone courtesy Miu Miu

Image zoom Balmain

Shot by: Steven Klein

Starring: Isabeli Fontana, Natasha Poly, Doutzen Kroes, Tony Ward, Gabriel Aubry, Jon Kortajarena courtesy Balmain


Shot by: Inez Van Lamsweerde and Vinoodh Matadin

Starring: Anna Ewers courtesy Isabel Marant

Image zoom Alexander McQueen

Shot by: Jamie Hawkesworth

Starring: Vittoria Ceretti Courtesy

Image zoom Paule Ka

Shot by: Miles Aldridge

Starring: Yumi Lambert courtesy Paule Ka

Image zoom Saint Laurent

Shot by: Collier Schorr Courtesy

Image zoom Chloé

Shot by: Charlotte Wales

Starring: Luna Bijl and Ukrikke Hoyer Courtesy

Image zoom Givenchy Jeans by Riccardo Tisci

Shot by: Luigi & Iango/Streeters

Starring: Naomi Campbell, Justin Levy Courtesy

Image zoom Frame

Shot by: Erik Torstensson

Starring: Sasha Pivovarova Courtesy

Image zoom Sophia Webster

Shot by: Monica Menez

Starring: Ana Pirlog from IMG, Elisa from Profile courtesy Sophia Webster

Image zoom Michael Kors Collection

Shot by: Mario Testino

Starring: Joan Smalls Courtesy

Image zoom Michael Michael Kors

Shot by: Mario Testino

Starring: Taylor Hill and Romee Strijd Courtesy

Image zoom Carolina Herrera

Shot by: Mario Testino

Starring: Lily Aldridge and Grace Elizabeth Courtesy Carolina Herrera

Image zoom Coach

Shot by: Steven Meisel

Starring: Chloe Grace Moretz Courtesy

Image zoom Stella McCartney

Shot by: Harley Weir

Starring: Dilone, Alanna Arrington, Charlee Fraser, and McKenna Hellam courtesy Stella McCartney

Image zoom Salvatore Ferragamo

Shot by: Peter Lindebergh

Starring: Lily Aldridge (pictured), Andres Velencoso, and McKenna Hellam courtesy Ferragamo

Image zoom Longchamp

Shot by: Mikael Jansson

Starring: Alexa Chung Courtesy of Longchamp

Image zoom Christopher Kane

Shot by: Alasdair McLellan

Starring: Jean Campbell Courtesy

Image zoom MAJE

Shot by: Tyrone Lebon

Starring: Frederikke Sofie courtesy Maje


Shot by: Harley Weir

Starring: Anwar Hadid (pictured), Soko, Devon Aoki, Alexandra Marzella, Jasper Briggs, Luka Sabbat, Kiki Willems, Felix Gesnouin, Wyatt Shears, Fletcher Shears. Courtesy

Image zoom EDUN

Shot by: Kristin-Lee Moolman

Starring: IMADE, AMELIA, and SOMALIA Courtesy Edun

Image zoom Bally

Shot by: Gregory Harris

Starring: Irina Shayk (pictured), Kit Butler, and David Trulik Courtesy

Image zoom Mulberry

Shot by: Kira Bunse

Starring: Sora Choi and Chanel Gomez Courtesy

Image zoom COACH

Shot by: Meisel

Starring: Lexi Boling, Wallette Watson, Hayett McCarthy, Cara Taylor, He Cong, and Anders Donatelli Courtesy

Image zoom Agent Provocateur

Shot by: Mario Sorrenti

Starring: Andreaa Diaconu Mario Sorrenti

Image zoom Camilla and Marc

Shot by: Duncan Killick

Starring: Mali Koopman Courtesy

Image zoom RAF SIMONS

Shot by: Willy Vanderperre Willy Vanderperre

Image zoom VERA WANG

Shot by: Patrick Demarchelier

Starring: Liza Ostanina (pictured), Estelle Chen, Luisana Gonzalez, Camille Hurel, Zhenya Mygovich, and Liene Podina Patrick Demarchelier

Image zoom Giorgio Armani

Shot by: Mert Alas and Marcus Piggott

Starring: Heather Kemesky, Lara Mullen, Maartje Verhoef, Charlee Fraser, Sophia Ahrens, Andrey Zakharov, Julian Schneyder and Aleksandar Rusic courtesy Giorgio Armani

Image zoom NET-A-PORTER

Shot by: Gregory Harris

Starring: Grace Elizabeth, Lineisy Montero, Sofie Hemmet, and Jing Wen Courtesy

Image zoom Brandon Maxwell

Shot by: Santiago Gonzalez

Starring: Riley Montana Courtesy Brandon Maxwell

Image zoom THEORY

Shot by: Erik Tortensson

Starring: Amber Valletta (pictured), Adwoa Aboah, Fei Fei Sun, Lily Aldridge, and Liya Kebede Erik Tortensson

Image zoom 3.1 PHILLIP LIM

Shot by: Viviane Sassen

Starring: Lotte Van Noort Courtesy 1 of 50 Advertisement