Read how cool this is:
Last year, young Theory employees were put into groups and encouraged to come up with new ideas for the 21-year-old company. They were asked to think about things like sustainability, philanthropy, and of course, product. As a result, the 2.0 Capsule was born as a way to speak to a younger customer; a woman looking for the same quality we know and love theory for, but don’t have the checking account to buy yet.
RELATED: Theory debuts The Theory 2.0 Capsule Collection
The outcome? A chic group of machine washable, curated staples at around 30 percent lower than Theory’s collection line. The second iteration of 2.0, launched this week, and it's already been worn by Laura Harrier and Jennifer Lawrence (gasp!). And we want every. single. item. Especially this season since the pieces touch on so many of our favorite fall trends like tailoring and suede.
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Shop our favorites, below.
