Target's Authentic New Swim Campaign Celebrates Every Body
Everyone knows that the best place to shop for affordable and totally on-trend swimsuits is at Target. Their swim section is bigger than any bathing suit boutique and offers everything from bikinis and monokinis, traditional one-pieces to tankinis. And even though it still may only be March, our minds are definitely looking towards the spring and summer months ahead.
Target's adorable suits are truly for every body, coming in plus and regular sizing. "Because finding your favorite style suit is important, and we’re all about offering flattering fit and cut options to help guests feel confident in their swimsuits," says a press release from the retailer. "After all, you look your best when you feel your best!"
For their spring #TargetSwim campaign, Target has teamed up with four amazing influencers who "love showing off their authentic selves and know a thing or two about rocking a swimsuit with confidence." Content creator and dancer Megan Batoon, pro skateboarder Lizzie Armanto, model and body activist Denise Bidot and TV host and model Kamie Crawford are all ready for summer in their Target swimsuits.
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"You're bearing the most amount of skin in public when you're in a swimsuit, so it's important that it helps you feel confident so you can be completely yourself and enjoy every part of summer without the burden of insecurities,” said Megan, pictured above. "I love a good one-piece or a high waist bikini. I feel like they are timeless, classy and I can eat a full watermelon without the fear of looking bloated. I call that a win-win-win."
Scroll down below to see the gorgeous unretouched photos, and get ready to pile your online shopping cart high with brand new swimsuits available now at target.com.
“I feel most confident in a two-piece suit with a high waist bottom and a top that fits just right,” Denise said. “When you're a curvy girl it can be hard to find a suit that fits perfectly in all the right places, but Target definitely has accomplished that with their swimwear. Once you find that perfect suit that fits just right it will give you that extra boost of confidence that will make your pool or beach day even better.”
“There are so many different styles at Target! It's hard not to find [a swimsuit] that you'll fall in love with,” said Kamie. “I love bikinis with high waist bottoms because I love where it hits on my waist and makes it look smaller, while still accentuating my hips. I feel the most confident in my bikini when the fit is perfect, no matter what the style!”
“My favorite type of swimsuits are halter tops with bikini bottoms, and one pieces. Even when I'm going to the beach to hang out, I end up being pretty active and it feels better to have a suit on that I know is going to be secure. I love that Target’s swimwear collection has a variety of styles. It’s fun to be able to express how you feel with a swimsuit that fits your body,” said Lizzie.