The Affordable Jean Brand Supermodels Are Switching to Is Now Under $100 for Prime Day

Supermodels Keep Wearing This Affordable Denim Brand, and It's Under $100 for Prime Members Only

Bella Hadid is obsessed.
By Tara Gonzalez
Jun 22, 2021 @ 10:45 am
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I frequently wax poetic about the pair of corduroy Rolla's Bella Hadid wore to a Kacey Musgraves concert back in 2019. Some might say I'm fixated on a pair of pants that only cost $99 and sold out years ago. And to that I would say, you're completely right. 

Thankfully the comfortable pants brand is having a major comeback, and you've likely seen them all over social media thanks to Devon Lee Carlson modeling in its latest campaign. Amazon Prime Day clearly got the memo, and plenty of pieces from Rolla's are currently marked down with prices starting at under $40 — but only if you're a Prime member.

The Miller baby rib tank is no doubt what all the cool girls will be wearing this summer in New York City, and it's just $39 today. And while I am still obsessed with Rolla's corduroy flares, I'll admit its duster shorts are a far smarter investment for the weather — especially when they're just $63. For a breezier summer day, there are the original straight jeans that look like how I imagine the perfect pair of vintage jeans to look like (except you can buy these in bulk if you wish). And like the very best of Prime Day deals, these markdowns made me realize that Rolla's doesn't just make amazing denim but perfect summer dresses too. 

The Claire hydrangea dress is another item that looks perfectly retro (minus the hours hunting online part) for just $103. The Erin Paris floral dress is the perfect summer mini and costs under $100. And there's the most gorgeous wrap dress that will have you dreaming of an Italian vacation for $95.

I am convinced Rolla's can do no wrong, and I am personally obsessed with every single piece. To be honest, I can't believe the brand still feels relatively under-the-radar. Hadid isn't its only fan either. There's Olivia Wilde, Sofia Richie, a Kardashian or two. and of course, Irina Shayk.

But with Prime Deals this good, Rolla's will be absolutely everywhere soon in no time. So might as well buy pieces at a discount before it's impossible to find them anywhere. And definitely don't be like me and try to wait until the last minute to cop something you've had your eye on. I've learned the hard way they fly off the shelves quickly. 

Shop the best Prime Day deals on Rolla's below.

Rolla's Miller Baby Rib Tank
$39
($49 save 20%)
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Amazon
Rolla's Duster Shorts
$63.00
($79.00 save 20%)
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Amazon
Rolla's Original Straight Jeans
$87.00
($99.00 save 12%)
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Amazon
Rolla's Claire Hydrangea Dress
$129.00
($103.00 save -25%)
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Amazon
Rolla's Erin Paris Floral Dress
$87.00
($109.00 save 20%)
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Amazon
Rolla's Fleur Little Daisy Wrap Dress
$95.00
($119.00 save 20%)
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Amazon

More Prime Day Deals to Shop: