It's bright, bold, and perfect for summer.

By Brandi Fowler
Updated Mar 13, 2020 @ 5:45 pm
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Since starting her brand in 2009, fashion and lifestyle blogger Julie Sariñana, a.k.a. Sincerely Jules, has been building an empire, landing partnerships with the likes of Revolve, Scunci, and other major players in the fashion and beauty world. Now, she’s serving up her latest project: a second collaboration with Billabong, launching today.

Following her first collection with the surf company, which quickly sold out last March, this budget-friendly selection includes an extensive 51 pieces. Shoppers are able to choose from bright and bold spring staples including sundresses, rompers, graphic tees, and accessories.

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Sariñana tells InStyle that this time around, it was color that served as her source of inspiration.

“When I jotted the primary colors in my journal, I knew that's where I wanted to start,” she says, adding that the brand’s creative director had a similar vision. “We were inspired by those feelings that we get when we see color, as well as self-love and self-expression. [We wanted] to help empower women to feel their best, and make them feel bold, brave, and fearless.”

Although it may be hard to pick favorites, Sariñana says the rainbow Mix-It Up dress is at the top of her list.

“I feel like that's what sums up the whole collection. I think if you see a girl wearing it, it just brings you so much joy; you'll smile at her and you'll be like, ‘Oh my god, that's such a pretty dress.’”

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She's also pretty partial to the rainbow set and the snakeskin skirt, the later of which, she adds, is very versatile. “You can incorporate [the snakeskin skirt into your outfit] any time during the year if you don't love color. It’s a good neutral you can intertwine with the rest of your wardrobe.”

As for what Sariñana has planned next, it's all about continuing to expand her brand and explore other interests.

“There's just so much I want to do still that has nothing to do with fashion, so just tapping into different categories is really what I look forward to doing,” she says. “Whether that's Quti, or HomeGoods, or I've been talking to my sister about possibly opening up a cute little boutique here in LA — just things like that. I'm interested in doing a book. There are endless possibilities, and I'm open to whatever comes my way. We'll just have to wait and see.”

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Prices for Sincerely Jules x Billabong range from $36 to $120. Take a look at five of our favorite pieces ahead, then check out the rest on billabong.com.

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