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  4. Can a Minimalist Participate in Logo Mania?

Can a Minimalist Participate in Logo Mania?

By Ruthie Friedlander
Updated Jul 23, 2018 @ 4:15 pm
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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Credit: Savanna Ruedy

My grandfather, whose definition of “high fashion” was a US navy cap, would ask me, without fail, anytime I wore an item with a logo on it: “Is that brand paying you by the hour to wear that?” Whether it was overt as Abercrombie & Fitch splayed across my sweatshirt, or as classic as a little polo player on my left chest, he never could let it go. Why on earth would you wear the name of a brand if you weren’t in the business of promotion?

As a teenager, I found this reasoning dated. I probably would have told you I just simply loved the way A&F looked across my ass. That it was a form of “expression” or … something. As I grew up, my style became more minimal. And while I embraced brand names and logos (I’ve never met a Chanel flat I didn’t love), I was more into logo-less than logo-mania. I worked at The Row—where chic meant simple, and simple meant sans logo—and I fully embraced that ethos.

And then, logo-mania came back with a vengeance. Gucci this, Fendi that. Miuccia Prada showed an OG-inspired collection with the quintessential vinyl/triangle situation. While I, as a minimalist, don’t necessarily see myself going to work dressed in logo head-to-toe, there is something about this trend that’s attractive:

Is it the sense of calling a brand your own?

Is it the reassurance that you’re fitting in with a group?

Is it simply because it’s, well, cool right now?

I held myself back from purchasing pieces that are so not-me (a loud Gucci tee, for example), for the sake of embracing a new trend, but was excited when some of my favorite, minimal brands began to find their way in: Max Mara, for example, created an entire range of logo products in muted tones. Even The Row had a bag that was hand-printed with the brand’s name in rainbow colors. These more minimal logo moments allow shoppers that would otherwise shy away from the trend to embrace it. Henceforce I say, confidently, yes. Wear it loudly, wear it quietly … the options are limitless.

[tiImage img-pos="1" image_style="684xflex" align="center"]

My personal favorite: the Max Mara bodysuit pictured here. Granted, I probably would not wear the look head-to-toe, but I found it fit amazingly well and gave me just the right amount of "cool" factor I would need to add to a classic pair of high-rise jeans.

Most importantly, though, keep it you.

Shop my favorite minimal-logo products, below.

VIDEO: Melania Trump's $795 Logo-Covered Louboutin Pumps Are Doing the Most

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Stretch Jacquard Skirt

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Printed Slub Linen-Jersey T-Shirt

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Printed Cotton Terry Sweatshirt

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Intarsia-knit scarf

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Marmont fringed logo-embellished suede loafers

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1 of 7 Stretch Jacquard Skirt
2 of 7 Printed Slub Linen-Jersey T-Shirt
3 of 7 Logo-Embellished Leather Sneakers
4 of 7 Oversized Embroidered Cotton-Jersey T-Shirt
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7 of 7 Marmont fringed logo-embellished suede loafers

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Can a Minimalist Participate in Logo Mania?
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