They just launched today, but 6,000 people have already signed up to shop them.

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It’s no secret that Kate Middleton is a hardcore New Balance fan. The Duchess’ preference for the shoe brand’s super comfortable sneakers is well-documented — from sailboat regattas to royal visits with Will, the ‘NB’-adorned athletic shoes are her go-to for all sorts of occasions.

And while the Brit-fluencer might generally gravitate towards the solid-colored styles, the brand’s new colorblocked collection is more than worthy of her (and our) attention. Available today, New Balance has teamed up with A-lister approved clothing brand Reformation to reimagine its best-selling styles — and rethink its production process.

The highly anticipated New Balance x Reformation collection features three styles in five exclusive colorways, including the 574 and X90 sneakers, and marks New Balance’s first sustainably-led collaboration. The body of the sneakers is made with post-consumer recycled polyester, and their cushioned inserts use an innovative form of algae foam (rather than petroleum-based foam).

Even though the line just launched today, it’s already generated a ton of interest. Since announcing the collab last week, the sneakers have already racked up a waitlist of over 6,000 people eager to get a pair of the re-invented Kate Middleton faves for themselves.

The five-product line retails from $80 to $110 and is available on TheReformation.com and NewBalance.com.

New Balance Reformation 997 Sport
Credit: Courtesy

Shop now: $110; thereformation.com

New Balance Reformation X90 Reconstructed
Credit: Courtesy

Shop now: $100; thereformation.com

New Balance Reformation 574
Credit: Courtesy

Shop now: $80; thereformation.com