They just launched today, but 6,000 people have already signed up to shop them.

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Credit: Karwai Tang/Getty Images

It’s no secret that Kate Middleton is a hardcore New Balance fan. The Duchess’ preference for the shoe brand’s super comfortable sneakers is well-documented — from sailboat regattas to royal visits with Will, the ‘NB’-adorned athletic shoes are her go-to for all sorts of occasions.

And while the Brit-fluencer might generally gravitate towards the solid-colored styles, the brand’s new colorblocked collection is more than worthy of her (and our) attention. Available today, New Balance has teamed up with A-lister approved clothing brand Reformation to reimagine its best-selling styles — and rethink its production process.

The highly anticipated New Balance x Reformation collection features three styles in five exclusive colorways, including the 574 and X90 sneakers, and marks New Balance’s first sustainably-led collaboration. The body of the sneakers is made with post-consumer recycled polyester, and their cushioned inserts use an innovative form of algae foam (rather than petroleum-based foam).

Even though the line just launched today, it’s already generated a ton of interest. Since announcing the collab last week, the sneakers have already racked up a waitlist of over 6,000 people eager to get a pair of the re-invented Kate Middleton faves for themselves.

The five-product line retails from $80 to $110 and is available on and

New Balance Reformation 997 Sport
Credit: Courtesy

Shop now: $110;

New Balance Reformation X90 Reconstructed
Credit: Courtesy

Shop now: $100;

New Balance Reformation 574
Credit: Courtesy

Shop now: $80;