Sculptresse Just Launched a Size Inclusive Ad Campaign

Courtesy

If you're anything like us, you're on a constant search for the perfect-fitting bra. In addition to fit, style is just as important. Unfortunately, women who wear larger bra sizes get shortchanged in both departments. The selection in most stores is relegated to a sad rack of options pushed into a dark corner.

Luckily we have Sculptresse, a lingerie brand that creates fashionable yet very functional plus-size options (sizes 34-46 D-K). This season, the brand launched a new global campaign: The Fit. The Form. The Feeling. And it's here to empower women of all sizes to feel and look great in their underwear.

The campaign features models Riley Ticotin, Jourdan Jerome, and Precious Lee, who explained to InStyle why she's a fan of Sculptresse.

"I love for my boobs to be up!", says Lee. "Sculptresse does a really good job incorporating great support, while keeping it sexy for women with big boobs like mine."

Of course, accompanying the ad campaign are new pieces featuring beautiful prints, sexy silhouettes, and cute matching sets. But this campaign is about more than just lingerie. It's a bout empowerment, womanhood, and inclusivity. It's about real women feeling good in their skin. The brand has even tapped influencers to share their stories (check out the video above). And the push for more inclusivity will continue.

VIDEO: Christian Siriano: The Man Who Dresses Everyone

"I’ve always refused to be subjected to boring lingerie," says Lee. "At a size 16 with a 36F bra size, it’s not easy. But I’ve found some companies that I love to wear and stick to those. I would love to hear what industry creatives, the people in charge of what’s being produced and displayed, have to say about diversity, and it’s growth or lack of. Let’s turn the mirror around and get straight to the source", says Lee.

While we may not have all the answers just yet, we have seen the industry take steps in the right direction towards full inclusivity, which is amazing. Check out these gorgeous campaign images and shop the full collection at herroom.com or bareneccessities.com.

Start Slideshow

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.