Fashion Rihanna and LVMH Are Reportedly "Pausing" Fenty Fashion House The luxury line launched with LVMH two years ago. By Alyssa Hardy Alyssa Hardy Instagram Twitter Alyssa Hardy is a fashion and culture writer living in New York City. She was formerly the Fashion News Editor at Teen Vogue and the Senior News Editor at InStyle. She recently launched a newsletter titled "This Stuff," which publishes twice weekly. In each edition, readers find timely commentary on news stories and current events in fashion, along with personal essays and musings on trends and celebrity style, featuring personal anecdotes from Alyssa's life as a fashion insider.Alyssa is a staunch advocate for garment workers' rights, and has a deep passion for educating others about fashion's environmental impact — tones that can be felt throughout 'This Stuff.' Her work has been featured in InStyle, Vogue, NYLON, Refinery29, TeenVogue, Ladygunn, Fashionista, and Allure. She is currently working on her debut book, a non-fiction exploration of ethics in fashion titled 'Worn Out.' InStyle's editorial guidelines Published on February 10, 2021 @ 08:06AM Pin Share Tweet Email Fenty, Rihanna's luxury fashion line, is going on pause effective immediately according to WWD. LVMH, the fashion house that launched the brand in 2018, told the outlet that "Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions." The last collection from the brand was in November 2020, and there has been no activity on its social media since Jan. 1. The website will reportedly "go dark" within the next few weeks. While Rihanna is reportedly "sad" about the transition, she certainly has a lot on her plate with other segments of the Fenty brand. Her Fenty Beauty, Fenty Skin, and lingerie business Savage X Fenty are all thriving with new rounds of funding and focus coming from LVMH. "Following the completion of a fundraising round where L Catterton has taken a stake into Savage X Fenty, LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare and lingerie," LVMH and Rihanna told the outlet. Rihanna Nailed the Exposed Bra Look While Dining at Katie Holmes' Boyfriend's Restaurant Despite the potential closure, Fenty was a groundbreaking brand in the fashion industry with a powerful legacy. When it launched in 2019, Rihanna became the first Black woman to helm a luxury brand at the fashion house.