WHY WE LOVE IT
Sleeves are long, collars ride high. In fact, coverage is nearly total. So why does primness evoke such intriguing allure? Because a curvaceous silhouette in a pliantly elegant, deeply textured, or appliqued fabric holds our attention while proving that withholding is powerfully stylish.
HOW TO WEAR IT
Though small buttoned collars appear young, and jewel- or boatnecks enhance the more mature, this demure attitude is appropriate for all, in clothes with strong shoulders, a defined waist, and below-the-knee hemlines. Bonus points for princess heels and long gloves to underscore its decorous demeanor.
Photos: (left to right) Stella McCartney, Victoria Beckham, Rochas, Carolina Herrera
Cotton, $320; 646-438-9335.
Silk, $745; 212-570-0077.
Valeria Smith Bag
Calf hair, patent leather, and suede, $940; valeriasmithnyc.com.
Joan & David Pumps
Patent leather, $175; at select Bloomingdale's stores.
By Malene Birger Dress
By Malene Birger Polyamide-rayon and lace dress, $495 BUY IT
Doncaster Acrylic-wool jacquard coat, $495 BUY IT