Reebok's New Campaign Stars Real-Life Nurses As Superheroes
The Reebok x WONDER WOMAN™ 1984 campaign honors the heroism of frontline workers.
Reebok is honoring the nurses that have been on the frontlines of the COVID-19 pandemic with their latest campaign for the Reebok x WONDER WOMAN™ 1984 collection. Nurse practitioners Taylor Meyer and Vilma Pacheco, registered nurses Suki Stiles and Cassie Moy, and emergency room nurses Kathryn D'lnnocenzo and Solange Rosa, all star in a real-life take on the upcoming DC comic film Wonder Woman 1984.
“These nurses are on the frontlines fighting the first global pandemic of the century day in and day out by risking their lives to save others,” Caroline Machen, VP of Global Marketing said in an email statement. “While they might not see themselves as real-life wonder women, we do.”
Reebok is headquartered in Boston, Massachusetts so the brand cast the nurses from the city's major hospitals.
The collection features eight Wonder Woman themed styles, including gold and cheetah print sneakers in the classic Reebok style, a gold legging and bra set, and a white tracksuit "inspired by the visual of WONDER WOMAN™ taking flight through the sky."
In a documentary accompanying the campaign, the nurses discuss what the last six months have been like. Specifically, they open up about how difficult it was to watch patients be alone during some of the most difficult moments.
"You know we watched patients die by themselves, far away from their loved ones," Pacheco said. Later she explained, "Hero means that you sacrifice something for the greater good."
At the end of the moving 6-minute film, they all say together, "I will fight for those who can not fight for themselves."