These 9 Women Are Changing The Face of Fashion With Technology

By InStyle Staff
Updated Jun 08, 2018 @ 11:00 am
Yumi Matsuo

The New York Fashion Tech Lab is a four-month-long program focused on female-led brands that find themselves innovating at the intersection of fashion, retail, and technology.

Through various competitions, Fashion Tech Lab, along with venture capital firms, entrepreneurs, and retailers, select six to ten companies to enter the official program (think of them as the "winners"), who get access to a network of mentorship, resulting in typically unaccessible meetings with industry executives.

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Each company that makes it that far (this year there were nine) has the opportunity to workshop their ideas in front of the most powerful people in the fashion and tech space at "Demo Day," an all-day presentation.

Below, the nine founders and their companies that are on the brink of changing the industry.

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1 of 9

Fang Cheng, linc

Credit: Yumi Matsuo

Linc is an automated customer care platform for customer-focused brands. It's currently being utilized by brands like Carter's, Guess, Jockey, and Vinyard Vines.

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2 of 9

Caitlin Crawford, FASHWELL

Credit: Yumi Matsuo

Fashwell is focused on image understanding. The company's goal? To be able to recognize every product in any image on the Internet.

3 of 9

Nicole Mossman, everthread

Credit: Yumi Matsuo

Everthread is a visualization technology that generates "unlimited views products and engages online shoppers." The service aims to reduce online returns, increase conversions, and improve online engagement.

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Natasha Franck, EON

Credit: Yumi Matsuo

EON aims at "pioneering the future of connected and circular fashion with embedded RFID technology."

5 of 9

Shirley Chen, Narrativ

Credit: Yumi Matsuo

Narrativ works at rethinking the commerce infrastructure of the Internet using AI.

6 of 9

Caroline Klatt, Headliner Labs

Credit: Yumi Matsuo

Headerliner Labs provides direct message marketing by using Direct Messages in chat apps, like Facebook Messenger.

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7 of 9

Shabari Raje, findmeashoe.com

Credit: Yumi Matsuo

Findmeashoe.com is a shoe recommendation app that enables customers to get precision measurement that goes well beyond that old school school scale system, leading to smarter purchasing.

8 of 9

Sarah Krasley, Shimmy

Credit: Yumi Matsuo

Shimmy is a cloud-based platform for clothing manufacturing and design.

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Melissa Munnerlyn, cherrypick.ai

Credit: Yumi Matsuo

Cherrypick.ai uses social media comments to help brands drive sales.

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