New Beauty Rules

Lighter Lips for Darker Skin
Photo: Jemal Countess/WireImage

New Beauty Rules

01 of 14

Intense Eyeliner

Intense Eyeliner
Jeff Vespa/WireImage

THE OLD ADVICE:

Never apply liner to the inner rims of the eyes; it makes them look small and squinty.

02 of 14

Intense Eyeliner

Intense Eyeliner
Sara De Boer/Retna

THE NEW VIEW:

Au contraire, says makeup artist Mally Roncal, who actually uses this method to brighten clients' eyes. "I've been doing it since I was 7 years old. It also accentuates your eye color."

TIP: For the same effect on the upper lid, dot liner between upper lashes at their base.

03 of 14

Wavy Hair Texture

Wavy Hair Texture
Jeff Kravitz/FilmMagic

THE OLD ADVICE:

To look polished and pulled together, wear tresses poker-straight.

04 of 14

Wavy Hair Texture

Wavy Hair Texture
Jeffrey Mayer/WireImage

THE NEW VIEW:

Wavy hair can be just as elegant as a sleek style, and often more flattering. It can also be healthier, since fighting your hair's natural texture with excessive heat can damage cuticles, dull shine and break strands, says hairstylist Eva Scrivo.

TIP: To give loose waves a refined finish, seal the deal by spritzing a touch of silicone shine spray onto dry ends.

05 of 14

Glamorous Lips

Glamorous Lips
Gilbert Flores/Celebrity

THE OLD ADVICE:

Precisely applied lipstick is the only way to achieve a formal, glamorous mouth for evening.

06 of 14

Glamorous Lips

Glamorous Lips
Steve Granitz/WireImage

THE NEW VIEW:

These days, shiny, lightly stained lips are a fresh alternative to rigidly painted ones, whether you?re going to a cocktail party or the opera. This look also requires less maintenance, says makeup artist Susan Giordano, and as a bonus, the flicker of candlelight can look quite dramatic against gloss. ?I?m loving gloss right now,? Giordano says. ?It?s just as grown-up and acceptable for evening as a red mouth.?

TIP: To keep gloss in place, trace nude lip liner around the perimeter of the mouth.

07 of 14

Realistic Brow Color

Realistic Brow Color
Tom Lau/Star Max

THE OLD ADVICE:

Eyebrows should match your hair color.

08 of 14

Rethinking the Beauty Rules

Rethinking the Beauty Rules
Jeff Kravitz/FilmMagic

THE NEW VIEW:

Anastasia Soare, who tends to the arches of Catherine Deneuve and Oprah Winfrey, says that light blondes look best with brows that are at least two shades darker than their hair (as evidenced by Gwen Stefani), since fair brows can wash out the complexion. "Imagine how strange Marilyn Monroe would have looked with light blond brows," she says. Experts also believe that women who go darker should keep their brows a shade or two lighter than their hair color to avoid any Groucho Marx or Frida Kahlo associations.

TIP: Run a clean spiral brush through brows to soften harsh-looking tinted brow gel.

09 of 14

Glowing Skin

Glowing Skin
Gilbert Flores/Celebrity

THE OLD ADVICE:

Always blot shine from the face.

10 of 14

Glowing Skin

Glowing Skin
Peter Kramer/Getty

THE NEW VIEW:

"Skin is most beautiful when you can actually see it," says makeup artist Pati Dubroff, who prefers to enhance-not erase-the face's organic glow when working on celebrities such as Gwyneth Paltrow. Matte skin can look lifeless, she says.

TIP: To maintain a fresh, natural look, touch up skin with blotting paper, not powder.

11 of 14

Visible Roots

Visible Roots
Charles Sykes/Rex

THE OLD ADVICE:

Never show your roots.

12 of 14

Visible Roots

Visible Roots
Galactic/Star Max

THE NEW VIEW:

There's more to life than maintaining your highlights. Compulsively touching up every miIlimeter of shadowy regrowth is not only pricey, time-consuming and damaging to the hair, it also looks contrived. "Think about children at the beach," says colorist Louise Galvin. "Their hair has those natural streaks of light, but it's always darker near the scalp than it is on the ends."

TIP: Complement subtle roots by keeping your entire look natural: Wear soft makeup in warm, neutral shades.

13 of 14

Lighter Lips for Darker Skin

Lighter Lips for Darker Skin
Dimitrios Kambouris/WireImage

THE OLD ADVICE:

Women with dark complexions should avoid wearing nude lip colors; they look best in vibrant berry and wine shades.

14 of 14

Lighter Lips for Darker Skin

Lighter Lips for Darker Skin
Jemal Countess/WireImage

THE NEW VIEW:

A pale mouth actually complements deep skin tones. "Women with darker skin have the most beautiful natural lip tones in the world, and for years they've been covering them up," Mally Roncal says. "I took Beyoncae out of those intensely dark shades and put her in nude lip gloss. It's much more sophisticated and a lot less calculated." The current spectrum of nudes, ranging from beige to coral pink, brings out the richness of darker skin tones.

TIP: People with dark skin tend to have naturally defined lip lines, so skip the liner.

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