Net-a-Porter's Newest Capsule Is All About the Logo
"The return of the logo was largely initiated by the influence of street and sportswear on the runways," Lisa Aiken, fashion director of e-tailer Net-a-Porter told InStyle.com on the heels of their capsule collection launch with Fendi. "Luxury houses, such as Fendi, have embraced this trend by reintroducing their heritage logos and monograms."
All you have to do is scroll through street style photos from fashion weeks around the world to know this is the case: Gucci, Chanel, and yes, Fendi, splayed across the T-shirts of the fashion elite.
"The FF logo is truly iconic and yet feels totally relevant right now," Aiken continued. "The Fendi Baguette held a cult status in the '90s, and we are looking to recreate that with this capsule. The pieces within the capsule have such a broad appeal, from the printed logo tee to the intarsia sock boot and the chic FF lined Peek-a-Boo (which I have no doubt will be a very swift sell-out)."
The logo, which Karl Lagerfeld designed in 1965, has an air of both sophistication and modernity, enabling it to be as relevant and stylish today as it was 50+ years ago. And because of that, we highly suggest you invest in one of the pieces fast. It's called logoMANIA for a reason. These treasures. won't be around for a long time.
The FF Capsule Collection will preview from April 13th for one month exclusively on Net-a-Porter, before being available in select Fendi stories and on Fendi.com from May 14th until the end of the year.
"I rarely use the word ‘forever’ when it comes to fashion," Aiken said, "but these are certainly wardrobe investments."
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Below, a preview of some of our favorites from the collection. And shop Net-a-Porter's already plentiful selection of Fendi today, here.