50,000 People Waited to Shop This Sale Yesterday — And It Ends Today
Lilly Pulitzer's epic After Party Sale kicked off its two-day sale yesterday at 8 a.m. with a 50,000-person line (ourselves included). This sale only happens twice a year and, with sitewide discounts up to 70 percent off, shoppers take it very seriously — where else could you get such incredible markdowns on dresses, separates, and accessories in iconic Lilly Pulitzer prints?
Last fall, the retailer put up a wall on its homepage, requiring would-be-shoppers to keep their tabs open for over an hour while they waited for their turn, and the winter before, over 100,000 people joined the waitlist to shop the sale.
Today is the last day you can shop the sale and, to up the ante, the brand just added tons of brand new styles to its sale section. Check out our top picks from Day Two of the sale below, and shop the entire sale on the site here.